**Summary:**
This document summarizes the Indian Ministry of Tourism's response to Lok Sabha Unstarred Question No. 1249, answered on July 28, 2025, regarding the promotion of Meeting, Incentives, Conferences, and Exhibitions (MICE) tourism in India.
The Ministry of Tourism acknowledges that the development and promotion of tourism, including MICE tourism, is primarily the responsibility of State Governments and Union Territory Administrations. However, the Ministry actively promotes India as a holistic tourism destination, encompassing MICE tourism, through various channels, including social media and websites.
Recognizing MICE tourism as an important segment, the Ministry has formulated a National Strategy and Roadmap for the MICE Industry. This strategy focuses on six key pillars:
1. Institutional support for MICE
2. Developing Ecosystem for MICE
3. Enhancing the competitiveness of the Indian MICE industry
4. Enhancing ease of doing business for MICE events
5. Marketing India as a MICE destination
6. Skill development for the MICE industry.
The response also addresses the government's plans to elevate Indian cities into top global MICE destinations and details regarding revenue generated by the MICE market in India over the past three years and the current year, along with projected growth by 2030 (though the specific details are not included in the provided text). The Minister of Tourism, Shri Gajendra Singh Shekhawat, provided the answer.
Key Entities Referenced
India: The country being promoted as a MICE destination.
Ministry of Tourism: A ministry of the Government of India responsible for the development and promotion of tourism in India.
Meeting Incentives Conferences and Exhibitions (MICE): A specific sector of tourism focused on business events and gatherings.
SHRI GAJENDRA SINGH SHEKHAWAT: The Minister of Tourism providing the answer to the parliamentary question.
State Government/Union Territory (UT) Administration: The primary entities responsible for the development and promotion of tourist destinations and products, including MICE tourism, within their respective jurisdictions.
National Strategy and Roadmap for MICE Industry: A document formulated by the Ministry of Tourism to promote the growth of the MICE industry in India.
Indian MICE industry: The MICE industry within India, which the strategy aims to enhance competitiveness for.
2030: The year for which growth expectations of MICE market revenue have been predicted.
GOVERNMENT OF INDIA
MINISTRY OF TOURISM
LOK SABHA
UNSTARRED QUESTION NO.1249
ANSWERED ON 28.07.2025
PROMOTION OF MICE TOURISM
1249. SHRI JASHUBHAI BHILUBHAI RATHVA:
SHRI VIJAY KUMAR DUBEY:
SHRI ANURAG SINGH THAKUR:
SHRI BASAVARAJ BOMMAI:
SHRI RAJKUMAR CHAHAR:
Will the Minister of TOURISM be pleased to state:
(a) the details of the steps taken by the Government to promote the
Meeting Incentives Conferences and Exhibitions (MICE) industry
in India and at the global level;
(b) whether the Government plans to elevate Indian cities into the
world’s top MICE destinations;
(c) if so, the details thereof; and
(d) the details of the total revenue generated by the MICE market in
India during the last three years and the current year along with
the growth expected thereof by 2030?
ANSWER
THE MINISTER OF TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)
(a) to (d): Development and promotion of tourist destinations and
products, including MICE tourism, is primarily the responsibility of the
respective State Government/Union Territory (UT) Administration.
However, as part of its on-going activities, the Ministry of Tourism
regularly promotes India as a holistic tourism destination including
MICE tourism through various mediums including social media and
websites.
Ministry of Tourism identified MICE as one of the important segment
of Tourism. Ministry has also formulated a National Strategy andRoadmap for MICE Industry to promote the growth of MICE industry in
the country. The following Key pillars have been identified in the MICE
strategy document:
i. Institutional support for MICE
ii. Developing Eco-system for MICE
iii. Enhance competitiveness of Indian MICE industry
iv. Enhance ease of doing business for MICE events
v. Marketing India as a MICE destination
vi. Skill development for MICE industry
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