**Summary:**
The "Seva Se Seekhen Learn by Doing" campaign, under the MY Bharat initiative, aims to engage youth in public service through experiential learning. As of July 2025, the campaign has conducted 551 Experiential Learning Programs (ELPs) since its launch on September 17, 2024, with 95 more ongoing, involving a total of 6,444 participants. A key focus area is the health sector, where youth volunteers support various activities, including patient access to healthcare services, OPD operations, assistance at "May I Help You" desks, health insurance paperwork, ABHA app registration, and data management. 2,405 youth volunteers have participated in ELPs at Jan Aushadhi Kendras across India. To further enhance public health literacy and promote generic medicines, the campaign leverages peer-to-peer interaction within local communities, with plans to expand to Tier 2 and Tier 3 cities, involving pharmacy students. The Pradhan Mantri Bhartiya Janaushadhi Pariyojana promotes affordable generic medicines through Jan Aushadhi Kendras, complemented by outreach activities, media campaigns, and the annual Jan Aushadhi Diwas on March 7th. Central hospitals and government scheme doctors are advised to prescribe medicines by generic names, with states encouraged to adopt similar practices in public health services. The Minister of Youth Affairs and Sports overseeing this initiative is Dr. Mansukh Mandaviya.
Key Entities Referenced
Seva Se Seekhen Learn by Doing: A campaign under MY Bharat aimed at involving youth in public service through hands-on learning.
MY Bharat: An organization under which the 'Seva Se Seekhen Learn by Doing' campaign operates.
Jan Aushadhi Kendras: Pharmacies across India where affordable generic medicines are made available under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana.
Experiential Learning Programme ELP: A health-focused program within the 'Seva Se Seekhen' campaign involving youth volunteers in healthcare-related activities.
Pradhan Mantri Bhartiya Janaushadhi Pariyojana: A government initiative to make affordable generic medicines available through Jan Aushadhi Kendras.
Jan Aushadhi Diwas: A day celebrated on 7th March to raise awareness about generic medicines.
DR. MANSUKH MANDAVIYA: The Minister of Youth Affairs and Sports.
Tier 2 and Tier 3 cities: Target locations for expanding the 'Seva Se Seekhen' initiative to promote health awareness.
GOVERNMENT OF INDIA
MINISTRY OF YOUTH AFFAIRS & SPORTS
LOK SABHA
UNSTARRED QUESTION NO. †3464
TO BE ANSWERED ON 11.08.2025
Seva Se Seekhen Campaign
†3464. Shri Kanwar Singh Tanwar:
Shri Alok Sharma:
Smt. Himadri Singh:
Will the Minister of YOUTH AFFAIRS AND SPORTS be pleased to
state:
(a) the objectives of the 'Seva Se Seekhen - Learn by doing'
compaign;
(b) the progress made so far under the said compaign;
(c) the number of youth volunteers working at Jan Aushadhi Centres
across the country;
(d) whether the Government has any plan to increase awareness
towards generic medicine and promote public health literacy; and
(e) if so, the details thereof?
ANSWER
THE MINISTER OF YOUTH AFFAIRS & SPORTS
(DR. MANSUKH MANDAVIYA)
(a) & (b) The "Seva Se Seekhen – Learn by Doing" campaign under
MY Bharat aims to involve youth in public service through hands-on
learning. It empowers young people while helping public service
institutions. In the health sector, this includes activities such as:
Helping patients access healthcare services
Supporting OPD operations Managing ‘May I Help You’ desks
Assisting with health insurance paperwork
Helping with ABHA app registration
Data entry and record management, among other tasks
This health-focused Experiential Learning Programme (ELP) began
on 17th September 2024 and so far, 551 ELPs have been conducted
(from 17th Sept 2024 to 31st May 2025), and 95 more are currently
ongoing, with a total of 6,444 participants.
(c) 2,405 youth volunteers participated in ELPs at Jan Aushadhi
Kendras across India till July 2025.
(d) & (e) To increase awareness about generic medicines and
improve public health literacy, youth volunteers are being engaged
through ELPs at Jan Aushadhi Kendras. The goal is to use peer-to-
peer interaction to spread health awareness in local communities
by expanding the initiative to Tier 2 and Tier 3 cities by involving
pharmacy students.
As part of a broader effort, generic medicines are being promoted
through the Pradhan Mantri Bhartiya Janaushadhi Pariyojana, under
which affordable generic medicines are made available through Jan
Aushadhi Kendras nationwide. Awareness is being raised through
various outreach activities, media campaigns, and celebration of
Jan Aushadhi Diwas on 7th March.
Central hospitals and doctors under government schemes have
been advised to prescribe medicines by generic names, and states
are also being encouraged to follow this in public health services.
*****