On December 1, 2025, Unstarred Question No. 72 addressed to the Minister of Tourism by Smt. Poonamben Hematbhai Maadam was answered. The subject of the question was tourism promotion through Netflix. The Minister of Tourism, Shri Gajendra Singh Shekhawat, stated that the Ministry of Tourism has entered into a non-commercial Memorandum of Understanding (MoU) with Netflix Entertainment Services India LLP. The MoU aims to promote Indian tourism destinations globally through cinematic storytelling, including the promotion of natural landscapes, cultural, and heritage sites in India, including Gujarat.
Key Entities Referenced
Ministry of Tourism: The Indian government ministry responsible for the formulation and administration of rules, regulations and policies relating to the development and promotion of tourism in India.
Netflix: A streaming service that the Ministry of Tourism partnered with to promote tourism in India through visual storytelling.
Memorandum of Understanding (MoU): A non-commercial MoU between the Ministry of Tourism and Netflix Entertainment Services India LLP to promote Indian tourism destinations globally.
Gujarat: Indian state whose destinations are to be highlighted in future productions under this initiative.
GOVERNMENT OF INDIA
MINISTRY OF TOURISM
LOK SABHA
UNSTARRED QUESTION NO.72
ANSWERED ON 01.12.2025
TOURISM PROMOTION THROUGH NETFLIX
72. SMT. POONAMBEN HEMATBHAI MAADAM:
Will the Minister of TOURISM be pleased to state:
(a) whether the Government has entered into a partnership with Netflix
to promote tourism in India through visual storytelling and on-screen
representation of destinations;
(b) if so, the key objectives and scope of this collaboration in highlighting
India’s natural and cultural heritage;
(c) the details of the steps taken/being taken to ensure the authenticity
of representation of Indian locations, traditions and communities in
such productions; and
(d) the details of the destinations to be identified by the Government in
Gujarat to feature in future productions under this initiative?
ANSWER
THE MINISTER OF TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)
(a) to (d): The Ministry of Tourism entered into a non-commercial
Memorandum of Understanding (MoU) with Netflix Entertainment Services
India LLP with aim to promote Indian tourism destinations globally
through cinematic storytelling.
MoU with Netflix includes promotion of natural landscape, cultural and
heritage sites of the country including the State of Gujarat.
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