**Executive Summary**
On March 24, 2026, the Press Information Bureau (PIB) Nagpur held an Inter Media Publicity and Coordination Committee (IMPCC) meeting to improve communication strategies across public sector agencies. The meeting aimed to facilitate coordinated government outreach and emphasized the use of digital tools for public engagement. Key action items include the future organization of capacity-building workshops and the regular sharing of organizational updates with the PIB.
**Key Points / Main Content**
* **Objectives of the IMPCC Meeting**
* To provide a common platform for effective information dissemination and cooperation among diverse government departments.
* To improve internal communication within governmental organizations and agencies across the public sector.
* To ensure that Central Government initiatives and schemes effectively reach the general public.
* **Digital and Social Media Strategies**
* Encouragement for all government organizations to utilize social media tools and specific hashtags for wider engagement in publicity campaigns.
* Proposed organization of a capacity-building workshop focused on handling social media tools for effective organizational communication.
* **PIB Roles and Initiatives**
* Publicizing schemes and initiatives implemented by various government departments through technical presentations and media outreach.
* Facilitating inter-state media visits to showcase regional development projects, such as those at JNPA, NSE, and landmark heritage sites like the Ellora Caves.
* **Participation and Attendance**
* The meeting involved representatives from over 40 Central Government institutions, including NADT, Railways, AIIMS, BSNL, NTPC, and Defence Public Relations.
**Impact Analysis**
**Stakeholder: Government and Public Sector Organizations**
**Impact**
Participating agencies benefit from a coordinated framework that enhances the visibility of their schemes and facilitates better outreach through PIB channels.
**Action Required**
Organizations are urged to share regular updates with the PIB and adopt social media hashtags and tools to align with Central Government publicity campaigns.
**Stakeholder: Press Information Bureau (PIB), Nagpur**
**Impact**
The PIB acts as the central coordinating body for the Vidarbha region, managing the dissemination of information and facilitating media tours to highlight development.
**Action Required**
The bureau intends to organize a specialized capacity-building workshop to train departmental representatives in effective social media management.
**Stakeholder: General Public**
**Impact**
The public receives more streamlined, clear, and accessible information regarding government initiatives and regional development projects.
**Action Required**
No specific action is required from this stakeholder group.
Key Entities Referenced
Ministry of Information & Broadcasting: The primary ministry overseeing government communication strategies and the functioning of the PIB and IMPCC.
Inter-Media Publicity and Coordination Committee (IMPCC): A committee that facilitates coordinated government communication and provides a common platform for information dissemination among departments.
Press Information Bureau (PIB): The nodal agency responsible for publicizing government schemes, initiatives, and development projects to the media.
Smita Vats Sharma: Director General (West Zone), Ministry of I&B, who presided over the workshop to enhance organizational outreach.
Nagpur: The central location for the IMPCC meeting, serving as the branch office hub for the Vidarbha region.
Ministry of Information & Broadcasting
PIB Nagpur organizes IMPCC workshop on
'Media and Communication Strategies to
Enhance Organizational Outreach'
"IMPCC plays a pivotal role in facilitating the government
communication in a coordinated manner" DG, West Zone,
Ministry of I & B, Smita Vats Sharma
Posted On: 24 MAR 2026 6:59PM by PIB Mumbai
Nagpur, 24 March 2026
The Press Information Bureau (PIB), Nagpur under the Ministry of Information and Broadcasting
organized Inter Media Publicity and Coordination Committee (IMPCC) meeting at Chitinvis
Center Civil Lines on Tuesday 24th March 2026. The Meeting was organized with an aim to to
improve communication within governmental organizations and agencies across the public
sector. The meeting was presided over by the Director General, West Zone, Ministry of
Information and Broadcasting, Ms. Smita Vats Sharma. Representatives of around 40
government and public sector organizations in Nagpur participated in the meeting.
Speaking on the occasion, DG West Zone, Ministry of I&B, Ms. Smita Vats Sharma highlighted
the pivotal role of Inter-Media Publicity Coordination Committee -IMPCC for facilitating the
government communication in a coordinated manner. She said that ,to ensure these initiatives
reach the public, effective communication and cooperation among all these departments and
institutions are essential and IMPCC gives a common platform for such information
dissemination. During the meeting, Smt. Sharma also expressed her intention to organize a
capacity-building workshop focused on handling social media tools for effective communication.The DG encouraged government organizations to share updates with PIB for better media
outreach.She also urged all present to use social media hashtags and social media tools for
effective and wider engagement of all stakeholders in publicity campaigns of Central
Government
Deputy Director, Press Information Bureau Smt.Jaydevi Pujari Swami took the audience through
the power point presentation, in which she explained about the work being undertaken by the
PIB to publicize the various schemes and initiatives implemented by different government
departments. She also infomed that, the PIB also facilitates media visits from other states to
showcase Maharashtra's development projects, with recent teams from Kerala, Jammu and
Kashmir, Punjab, Odisha visiting organizations like JNPA,NSE, Defence Establishments and
landmark Heritage Sites like Ellora Caves.More than 40 Central Government institutions—including the NADT, Department of Posts,
Railways, AIIMS, NDRF, IIM, BSNL, NTPC, NHAI, Doordarshan, and Akashvani, IGNOU, Weavers
Service Cenre, National Handloom Corporation, VNIT Nagpur, BSNL, DGFT, NSO, GSI, RCONF,
SECR, Defence Public Relations, CRC, KKSU,RSTMNU, NMC, Mahametro, SCZCC, NEERI, IIIT,
KVIC .MSME-DI Nagpur participated in this meeting.
Sh.Saurabh Khekde ,Media & Communication Officer PIB Nagpur delivered the introductory
address and Sh.Dhananjay Wankhede Media & Communication Officer (Additional Charge) PIB
Nagpur delivered the Vote of Thanks.Press Information Bureau, Nagpur is the Branch office of PIB across vidarbha region located in
Seminary Hiils in Doordarshan Campus
The PPT shared during the session may please be accessed here -
https://www.canva.com/design/DAHERaW-5tg/Xnli4Ph8-deUNY77EW9-2A/view?utm_content=D
AHERaW-5tg&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId
=h1dd4b80939#3
* * *
PIB Nagpur | Jaydevi Pujari Swami/Dhananjay Wankhede/Saurabh Khekde/Darshana Rane
Follow us on social media: @PIBMumbai /PIBMumbai /pibmumbai pibmumbai[at]gmail[dot]com /PIBMu
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