Prasar Bharati is adopting a digital-first content strategy, utilizing the WAVES OTT and Pay-Per-View framework, launched in 2025. This framework is intended to shift from traditional TV and radio broadcasting to digital content distribution and enables Prasar Bharati to tailor content for digital audiences. The Ministry of Electronics and Information Technology (MeitY) has mandated that all television sets sold in India must have a built-in satellite tuner; as a result, the proposal for distribution of DD Free Dish STBs is not being pursued. Currently, there are 1994 vacancies in Doordarshan and 1636 vacancies in All India Radio Kendras (Akashvani) in the North Eastern region. Prasar Bharati has engaged an expert agency to enhance the monetization of its land assets. The Minister of State for Information and Broadcasting and Parliamentary Affairs, Dr. L. Murugan, replied in the Rajya Sabha to a question raised by Shri Sukhendu Sekhar Ray. The release ID is 2224414, with a visitor counter of 267. The content is being sourced for Akashvani, DD Channels and WAVES OTT Platform under the Content Sourcing Policy 2024 of Prasar Bharati. The release is also available in Urdu, Hindi, Assamese, Bengali, Punjabi, Gujarati, Telugu, Kannada, and Malayalam. The information was posted on February 6, 2026, at 3:24 PM by PIB Delhi.
Key Entities Referenced
Prasar Bharati: An autonomous public service broadcaster in India, adopting a digital-first content strategy.
WAVES OTT: An OTT platform, central to Prasar Bharati's digital content strategy.
Content Sourcing Policy 2024: A policy of Prasar Bharati governing the sourcing of content for Akashvani, DD Channels and WAVES OTT Platform.
Pay-Per-View Framework: A framework launched in 2025 by Prasar Bharati covering content acquisition for digital and OTT platforms.
Ministry of Electronics and Information Technology (MeitY): Issued notification regarding television sets sold in India having a built-in satellite tuner.
Ministry of Information & Broadcasting
Prasar Bharati Adopts Digital-First Content
Strategy; WAVES OTT and Pay-Per-View
Framework Lead Transition, Especially Among
Youth
Posted On: 06 FEB 2026 3:24PM by PIB Delhi
The content is being sourced for Akashvani, DD Channels and WAVES OTT Platform under the Content
Sourcing Policy 2024 of Prasar Bharati. Pay-Per-View Framework launched in 2025, covers content
acquisition for digital and OTT platforms, including WAVES, reflecting a strategic shift from traditional
TV and radio broadcasting to digital content distribution. This framework has enabled Prasar Bharati to
source content tailored for digital audiences and significantly expand its reach, particularly among youth.
Ministry of Electronics and Information Technology (MeitY) has issued notification that all television sets
sold in India shall have a built-in satellite tuner. Accordingly, the proposal for distribution of DD Free
Dish set-top boxes (STBs) is not being pursued.
Presently, there are 1994 vacancies in Doordarshan and 1636 vacancies in All India Radio Kendras
(Akashvani) in the North Eastern region.
Prasar Bharati has engaged an expert agency to enhance the monetization of its land assets.
The Minister of State for Information and Broadcasting and Parliamentary Affairs, Dr. L.
Murugan, replied in the Rajya Sabha to a question raised by Shri Sukhendu Sekhar Ray.
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Mahesh Kumar/ Vivek Vishwash
(Release ID: 2224414) Visitor Counter : 267
Read this release in: Urdu , ही , Assamese , Bengali , Punjabi , Gujarati , Telugu , Kannada , Malayalam