Prasar Bharati has prepared a draft Content Syndication Policy, 2025, to promote cultural outreach and monetize content, while upholding its public service mandate. The draft is available on the Prasar Bharati website for public consultation. The policy aims to monetize content produced by Doordarshan and Akashvani, archived national and regional content, live coverages, and digital-first content on Prasar Bharati's OTT platform. It proposes monetization of commissioned, co-produced, licensed, and other content owned by Prasar Bharati. The policy fosters strategic collaborations with domestic and international platforms to expand reach and strengthens India's cultural presence globally and offers flexible licensing models like flat fees, revenue sharing, and minimum guarantees with revenue share. This information was submitted by the Minister of State for Information and Broadcasting, Dr. L. Murugan, in the Lok Sabha. Contact for further details: Mahesh Kumar / Vivek Vishwash. (Release ID: 2205206) The release is available in multiple languages including Urdu, Marathi, Hindi, Assamese, Bengali, Bengali-TR, Tamil, Telugu, Kannada, and Malayalam.
Key Entities Referenced
Prasar Bharati: Public broadcaster responsible for Doordarshan and Akashvani; primary subject of the policy
Content Syndication Policy, 2025: A draft policy by Prasar Bharati to promote cultural outreach and monetize content.
Ministry of Information & Broadcasting: The government ministry overseeing Prasar Bharati.
Doordarshan: A channel of Prasar Bharati.
Akashvani: A radio service of Prasar Bharati.
Ministry of Information & Broadcasting
Prasar Bharati Initiates Content Syndication
Framework for Wider Cultural Dissemination and
Revenue Generation
प्रव तथ: 17 DEC 2025 3:37PM by PIB Delhi
Prasar Bharati has prepared a draft Content Syndication Policy, 2025 to promote cultural outreach and
monetize content, while also upholding its public service mandate. The draft was put up on the website of
Prasar Bharati for public consultation.
A structured industry consultation was done with key stakeholders across the media ecosystem. These
include OTT platforms, linear TV broadcasters, radio networks, telecom carriers, IPTV operators and
content aggregators.
The policy aims to monetize content being produced by Doordarshan and Akashvani, archived national
and regional content, and live coverages (Government events, festivals, sports, etc.). It also takes into
consideration digital-first content published on Prasar Bharati's OTT platform.
Further, the draft policy proposes monetization of commissioned, co-produced, licensed, and other content
owned by Prasar Bharati.
The draft Content Syndication Policy envisages fostering strategic collaborations with domestic and
international platforms to expand the reach of Prasar Bharati’s content and strengthens India’s cultural
presence globally.
It provides for flexible licensing models such as flat fee, revenue share, minimum guarantee with revenue
share.
This Information was submitted by the Minister of State for Information and Broadcasting Dr. L.
Murugan in the Lok Sabha today in response of questions asked by Shri Selvaganapathi T.M.
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Mahesh Kumar / Vivek Vishwash
(रलीज़ आईडी: 2205206) आगंतुक पटल : 470
इस वज्ञ को इन भाषाओ ंम पढ़: Urdu , Marathi , ही , Assamese , Bengali , Bengali-TR , Tamil , Telugu , Kannada , Malayalam