**Executive Summary**
Prasar Bharati has launched "Creator's Corner" on DD News to empower digital content creators nationwide. This initiative aims to promote the digital economy and provide a platform for creators to showcase their work. Union Minister Ashwini Vaishnaw stated that 2026 will be the year of major reforms for Prasar Bharati.
**Key Points / Main Content**
* **Creator's Corner Launch:**
* "Creator's Corner" is a dedicated platform on DD News for showcasing content created by digital creators across India.
* It aligns with PM Modi's vision for the Orange Economy.
* **Reform and Economic Impact:**
* 2026 is projected as the year of major reforms for Prasar Bharati, with ongoing restructuring by the Ministry of Information and Broadcasting.
* Reforms aim to orient Doordarshan and AIR towards industry participation, new-generation creators, and technology-driven processes.
* The WAVES platform launched previously has boosted the creator economy, added one crore youth, generated employment, and contributed nearly Rs. 5,000 crore to the ecosystem.
* **Expansion and Reach:**
* "Creator's Corner" will expand across all Doordarshan channels.
* The dedicated prime-time slot will help creators reach wider audiences.
* **Content and Themes:**
* Features content on News and Current Affairs, Culture, Travel, Cuisine, Art and Literature, Music and Dance, Health and Wellness, Education, Science and Technology, inspiring stories, Environment and Sustainable Development, and Entertainment.
* **Telecast Details:**
* Telecast at 7:00 PM from Monday to Friday on DD News, with a repeat telecast at 9:30 AM the following day.
* Each episode features four to six reels or videos covering diverse themes.
* **Partnership:**
* Initiative to promote digital economy.
* A mutually beneficial partnership providing creators with a platform to showcase their work.
* Enables Prasar Bharati to curate innovative content.
* **Content Submission:**
* Interested content creators may submit their content at ddnews.creatorscorner[at]gmail[dot]com or contact +91-8130555806 to participate.
**Impact Analysis**
**Digital Content Creators**
* **Impact:** Gaining a dedicated platform on DD News to showcase their content nationwide, enhancing visibility and reach.
* **Action Required:** Submit content to ddnews.creatorscorner[at]gmail[dot]com or contact +91-8130555806 to be part of the initiative.
**Prasar Bharati/DD News**
* **Impact:** Ability to curate innovative and diverse content that resonates with younger audiences, while furthering reforms to orient Doordarshan towards industry participation.
* **Action Required:** Expand the "Creator's Corner" initiative across all DD channels, ensure consistent telecast as per the schedule, and maintain engagement with content creators.
**Viewers/Public**
* **Impact:** Access to diverse and engaging content from a variety of creators, enriching public broadcasting with diverse perspectives.
* **Action Required:** Tune in to DD News at 7:00 PM from Monday to Friday (repeat telecast at 9:30 AM the following day) to watch "Creator's Corner."
Key Entities Referenced
Prasar Bharati: India's public service broadcaster, a key entity undertaking reforms.
DD News: The news channel of Doordarshan, where 'Creator's Corner' is launched.
Creator's Corner: A platform on DD News for showcasing content by digital creators.
Ministry of Information & Broadcasting: Government body involved in major reforms, overseeing Doordarshan and AIR restructuring.
WAVES: Platform promoting the creator economy, aiding youth empowerment.
Ministry of Information & Broadcasting
Prasar Bharati Launches ‘Creator’s Corner’ on
DD News to Empower Digital Creators
Nationwide
2026 to Be the Year of Major Reforms for Prasar Bharati:
Union Minister Ashwini Vaishnaw
Creator’s Corner Reflects PM Modi’s Vision for the Orange
Economy: Dr. L. Murugan
WAVES Emerges as a Game Changer for Creator Economy;
Aims to Empower One Crore Youth; Generates Economic
Activity of Rs 5,000 Crore: Ashwini Vaishnaw
प्रव तथ: 09 JAN 2026 4:14PM by PIB Delhi
In line with the Hon’ble Prime Minister’s vision to recognise and promote digital content creators, Prasar
Bharati today launched “Creator’s Corner”, a dedicated platform for showcasing content created by
digital creators from across the country on DD News.
Speaking on the occasion, Union Minister shri Ashwini Vaishnaw said that under the leadership of Prime
Minister Narendra Modi, India has witnessed reforms across every sector over the past 11 years and
similar reforms are now visible in Prasar Bharati.He stated that 2026 will be the year of major reforms for Prasar Bharati, with the Ministry of Information
and Broadcasting also undergoing complete restructuring. These reforms will orient institutions like
Doordarshan and AIR towards industry participation, new-generation creators, and technology-driven
processes. He said the launch of Creator Corner marks the first step in this reform journey. Referring to
the WAVES platform launched last year, he noted its role in boosting the creator economy, adding one
crore youth, generating new employment opportunities, and contributing nearly Rs.5,000 crore to the
ecosystem.
During event Dr. L. Murugan said that the launch of Doordarshan’s Creator Corner is a significant step in
empowering India’s growing community of content creators, in line with the Hon’ble Prime Minister’s
vision for the Orange Economy. He highlighted how creators from small towns and regions across the
country are independently producing, editing, and sharing content, building livelihoods without large
studios. He noted that Doordarshan will now provide these creators a strong national and global platform,
and congratulated the DD team for this initiative.
MIB Secretary Shri Sanjay Jaju highlighted that the initiative will help build a vibrant, responsible, and
inclusive creator ecosystem, recognising creators not just as actors but as complete content makers. He
noted that the Creator Corner, launching on DD News, will gradually expand across all Doordarshan
channels, offering creators from diverse languages, regions, and genres a national platform. He added that
the dedicated prime-time slot will help creators reach wider audiences while enriching public broadcasting
with diverse perspectives.
About Creators Corners
The initiative aims to promote the digital economy by encouraging the creation of quality content and
expanding its reach through a partnership between Prasar Bharati and individual content creators.
Creator’s Corner will feature content on a wide range of themes including News and Current Affairs,
Culture, Travel, Cuisine, Art and Literature, Music and Dance, Health and Wellness, Education, Science
and Technology, inspiring stories, Environment and Sustainable Development, and Entertainment.
The programme will be telecast at 7:00 PM from Monday to Friday on DD News, with a repeat telecast
the following day at 9:30 AM. Each episode will feature four to six reels or videos covering diverse
themes.This initiative represents a mutually beneficial partnership, providing digital creators a credible platform
and the extensive reach of Prasar Bharati/DD News to showcase their work, while enabling Prasar Bharati
to curate innovative and diverse content that resonates with younger audiences
Interested content creators may submit their content at ddnews.creatorscorner[at]gmail[dot]com or contact
+91-8130555806 to become part of this initiative.
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Mahesh Kumar/ Vivek Vishwash
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