**Executive Summary**
The Ministry of Tourism is actively engaged in promoting India as a premier tourist destination through various initiatives domestically and internationally. These initiatives range from participation in global tourism events to campaigns designed to highlight India's diverse attractions. The information was provided by the Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Lok Sabha on December 15, 2023.
**Key Points / Main Content**
* **International Promotion:**
* Collaboration with Indian Missions to promote India in key international markets.
* Facilitating participation in overseas tourism trade fairs and exhibitions.
* Organizing Tourism Roadshows, food festivals, trade meetings, and familiarization trips.
* Engaging in publicity through social media.
* **Domestic Tourism Initiatives:**
* Strengthening domestic tourism through initiatives like Dekho Apna Desh and Bharat Parv.
* "Dekho Apna Desh" raises awareness of India's heritage and culture through webinars and contests.
* Bharat Parv showcases India's cultural diversity as part of Republic Day celebrations.
* Best Tourism Villages Competition recognises villages excelling in preserving cultural assets and promoting sustainability; 71 villages recognized in the last two years (2023 and 2024).
* **MICE and Wedding Tourism:**
* Developed a National Strategy and Roadmap for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.
* Launched "Meet in India" sub-brand in 2021 to promote India as a MICE hub.
* Launched "India Says I Do" campaign in 2023 to promote India as a premier wedding destination.
* Organized "Wed in India" expo and "Meet in India" conclave in 2024 and 2025 respectively, with FICCI.
* **General:**
* No assessment made on the impact of promotional measures on tourist arrivals, spending, or destination visits.
* Promotes India as a holistic destination, including coastal and rural tourism.
**Impact Analysis**
**Indian Missions**
* **Impact:** Responsible for promoting India in international source markets through various activities.
* **Action Required:** Facilitate participation of stakeholders in events, organize roadshows, and engage with local industry.
**State Governments / Union Territories**
* **Impact:** Participate in overseas tourism events and domestic initiatives to promote their respective regions.
* **Action Required:** Showcase their unique attractions and cultural heritage in events and exhibitions.
**Tourism Industry Stakeholders (Tour operators, hotels, etc.)**
* **Impact:** Benefit from increased tourism and business opportunities generated by promotional activities.
* **Action Required:** Engage with the Ministry and Indian Missions to participate in events and promote their offerings.
**Potential Tourists (Domestic & International)**
* **Impact:** Increase awareness and interest in traveling to India.
* **Action Required:** Use the information provided to inform decisions about travel destinations and experiences.
Key Entities Referenced
Ministry of Tourism: Primary entity responsible for promoting tourism in India and implementing related initiatives.
Dekho Apna Desh: Initiative to raise awareness of India's heritage and culture to encourage domestic travel.
Bharat Parv: Flagship annual event showcasing India's cultural diversity, part of the Republic Day celebrations.
Meet in India: Sub-brand launched in 2021 to promote India as a hub for mega conferences and exhibitions (MICE).
Indian Missions: Collaborate with the Ministry of Tourism to promote India in key international markets.
Ministry of Tourism
Promotion and Publicity of Tourism in Global
Market
प्रव तथ: 15 DEC 2025 4:20PM by PIB Delhi
The Ministry of Tourism in collaboration with Indian Missions promotes India as a tourist destination in
key international source markets. The Indian Missions facilitates participation of private and Government
stakeholders including State Governments / Union Territories in major overseas tourism trade fairs and
exhibitions; organisation of Tourism Roadshows, food festivals; engagements with local tour operators
and other industry stakeholders; organisation of trade meetings & familiarization (FAM) trips; publicity
through social media and media engagement activities.
The Ministry endeavours to strengthen domestic tourism through various initiatives including Dekho Apna
Desh, Bharat Parv and Best Tourism Village competition etc.
Dekho Apna Desh initiative aims to raise awareness of India's rich heritage and culture, foster national
pride, and encourage extensive domestic travel. Under this initiative Ministry of Tourism has organized
webinars about different lesser-known destinations, quiz contests and other competitions both online and
offline. Several domestic promotional events are also organised in association with tourism stakeholders.
Bharat Parv is a flagship annual event organized by the Ministry of Tourism as part of the Republic Day
celebrations. The event showcases India’s rich cultural, artistic, culinary, and spiritual diversity and aims
to promote the spirit of “Ek Bharat, Shreshtha Bharat.” The event features display of Republic Day
tableaux, food festival, participation of handicraft and handloom artisans, pavilions by tourism
departments of State Governments / Union Territories, Central Ministries, cultural performances etc.
The Best Tourism Villages Competition was undertaken to honour a village that best exemplifies a tourism
destination in preserving cultural and natural assets, promoting community-based values and lifestyles and
is commitment to sustainability. In the last two editions of the Best Tourism Village Competition held in
2023 and 2024, a total of 71 villages were recognized as Best Tourism Villages.
To Position India as a leading global MICE destination, the Ministry of Tourism has developed a National
Strategy and Roadmap for the MICE industry. As part of this initiative, in 2021, “Meet in India” sub-brand
was launched, with the vision to promote India as a hub for mega conferences and exhibitions, creating
awareness and building a positive global perception of the country’s MICE potential.
Ministry of Tourism has also launched the campaign "India Says I Do" in 2023 to promote India as a
premier wedding destination globally. The campaign aims to showcase the diverse, rich and culturally
vibrant venues India offers for weddings, from royal palaces and heritage forts to scenic beaches,
mountains and riversides.
In the year 2024 and 2025, the Ministry of Tourism in collaboration with Federation of Indian Chambers
of Commerce and Industry (FICCI), organised “Wed in India” expo and “Meet in India” conclave,
respectively, on the sidelines of Great Indian Travel Bazaar (GITB) at Jaipur.The Ministry of Tourism has not made such assessment to evaluate the impact of these promotional
measures on tourist arrivals, tourism spending and destination visits.
Ministry of Tourism promotes India as a holistic destination in the tourism generating markets to promote
various Indian tourism products including coastal tourism and Rural Tourism destinations of the country.
These objectives are met through various marketing and promotional activities done in association with
the Travel Trade, State Governments and Indian Missions overseas.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in
a written reply in Lok Sabha today.
***
Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
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इस वज्ञ को इन भाषाओ ंम पढ़: Urdu , ही