**Executive Summary**
This document, published by the Ministry of Tourism on February 2, 2024, outlines the promotion of eco-tourism in India. It details the Ministry's National Strategy for Eco-Tourism and its efforts to develop sustainable tourism destinations under the Swadesh Darshan Scheme, including the revamped Swadesh Darshan 2.0. The document also lists projects sanctioned under various schemes in the State of Rajasthan.
**Key Points / Main Content**
* **Eco-Tourism Promotion:**
* Development and promotion of eco-tourism are undertaken by State Government/Union Territory (UT) Administrations.
* The Ministry of Tourism promotes India as a preferred global eco-tourism destination.
* **National Strategy for Eco-Tourism: Strategic Pillars:**
* State Assessment and Ranking
* State Strategy for Ecotourism
* IEC (Information, Education, and Communication), Capacity Building, and Certification
* Marketing and Promotion
* Destination and Product Development
* Public-Private and Community Partnerships
* Governance and Institutional Framework
* **Swadesh Darshan Scheme:**
* Eco Circuit identified as a thematic circuit under the Swadesh Darshan Scheme.
* The Swadesh Darshan Scheme is revamped as Swadesh Darshan 2.0.
* Objective of Swadesh Darshan 2.0: develop sustainable and responsible tourism destinations.
* **Projects in Rajasthan (Annexure):**
* Details projects sanctioned under various schemes in the State of Rajasthan. Schemes included: Swadesh Darshan 1.0, Swadesh Darshan 2.0, PRASHAD, Special Assistance to States for Capital Investment (SASCI), Assistance to Central Agencies (ACA).
* The total central assistance is 685.19 Crore.
**Impact Analysis**
**Stakeholder: State Government/Union Territory (UT) Administrations**
* **Impact**: Responsible for undertaking the development and promotion of tourist destinations and products including eco-tourism.
* **Action Required**: Implement strategies and initiatives to promote eco-tourism in their respective regions.
**Stakeholder: Ministry of Tourism**
* **Impact**: Responsible for promoting India in a holistic manner through various initiatives, formulating the National Strategy for Eco-Tourism, and implementing the Swadesh Darshan Scheme.
* **Action Required**: Continue promoting eco-tourism through identified strategic pillars, implement Swadesh Darshan 2.0, and oversee sanctioned projects.
**Stakeholder: Tourism Industry Stakeholders in Rajasthan**
* **Impact**: Potential beneficiaries of projects sanctioned under various schemes, specifically impacting tourism infrastructure and visitor experience.
* **Action Required**: Engage with the Ministry and relevant authorities to facilitate and benefit from sanctioned projects.
Key Entities Referenced
Ministry of Tourism: The primary agency promoting eco-tourism and related schemes.
National Strategy for Eco Tourism: A key policy document formulated by the Ministry of Tourism to position India as a preferred global destination for eco-tourism.
Swadesh Darshan Scheme: A scheme of the Ministry of Tourism, revamped as Swadesh Darshan 2.0, to develop sustainable and responsible tourism destinations.
Rajasthan: Specifically mentioned as receiving project sanctions under various schemes of the Ministry of Tourism.
Ministry of Tourism
Promotion of Eco-Tourism
Posted On: 02 FEB 2026 4:03PM by PIB Delhi
Development and promotion of tourist destinations and products, including eco-tourism is undertaken by
the respective State Government/Union Territory (UT) Administration.
The Ministry of Tourism promotes India in a holistic manner, through various initiatives. As part of on-
going activities; promotion of eco- tourism is also taken up. The Ministry of Tourism also regularly
promotes various tourism destinations including Rajasthan through its website and social media
promotions.
In order to position India as a preferred global destination for Eco Tourism, Ministry of Tourism has
formulated National Strategy for Eco Tourism.
Following strategic pillars have been identified for the development of Ecotourism:
(i) State Assessment and Ranking
(ii) State Strategy for Ecotourism
(iii) IEC, Capacity Building and Certification
(iv) Marketing and Promotion
(v) Destination and Product Development
(vi) Public-Private and Community
(vii) Partnerships Governance and Institutional Framework
Ministry of Tourism has identified Eco Circuit as one of the thematic circuits under its Swadesh Darshan
Scheme.
The Swadesh Darshan Scheme of the Ministry has been revamped as Swadesh Darshan 2.0 with the
objective to develop sustainable and responsible tourism destinations following a tourist & destination
centric approach.
The details of the projects sanctioned under various schemes of the Ministry in the State of Rajasthan is
annexed.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in
a written reply in Lok Sabha today.
****
Sunil Kumar Tiwaritourism4pib[at]gmail[dot]com
ANNEXURE
Details of Project sanctioned under various Schemes in the State of Rajasthan:
Sr. Name of Project Amount
No. Sanctioned (₹
in Crore)
A Swadesh Darshan 1.0
i. Development of Sambhar Lake Town and Other Destinations in Jaipur District 50.01
(September 2015)
ii. Integrated Development of Govind Dev ji temple (Jaipur), Khatu Shyam Ji 75.80
(Sikar) and Nathdwara (Rajsamand) (September 2016)
iii. Development of Spiritual Circuit– 'Development of Churu (Salasar Balaji)- 87.05
Jaipur (Shri Samodke Balaji, Ghatke Balaji, Bandheke Balaji)- Viratnagar
(Bijak, Jainnasiya, Ambika Temple)- Bharatpur (Kaman Region)- Dholpur
(Muchkund) - Mehndipur Balaji- Chittorgarh (Sanwaliyaji) (March 2017)
iv. Development of Heritage Circuit Development of Rajsamand (Kumbhalgarh 70.61
Fort) - Jaipur (Facade Illumination in Jaipur and Nahargarh Fort) -Jhalawar
(Gagron Fort) - Chittorgarh (Chittorgarh Fort) – Jaisalmer (Jaisalmer Fort) -
Hanumangarh (Gogamedi) - Udaipur (Pratap Gaurav Kendra) - Dholpur
(Bagh-I-Nilofor and Purani Chawani) - Nagaur (Meera Bai Smarak, Merta) -
Tonk (Sunehri Kothi) (June 2017)
Total Sanction Cost 283.47
B Swadesh Darshan 2.0
i. Spiritual Experience, Keshavraipatan (Feb 2024, revised in June 2025) 21.65
ii. Development works at Shri Khatu Shyam Ji Temple (Sikar) (March 2025) 87.87
iii. Development Works at Shri Karni Mata mandir, Bikaner (July 2025) 22.58
iv. Development of Malaseri Dungri, Bhilwara District (July 2025) 48.73Total Sanction Cost 180.83
C PRASHAD
i. Integrated Development of Pushkar/Ajmer (revised in September 2019) 32.64
Total Sanction Cost 32.64
D Special Assistance to States for Capital Investment (SASCI)
i. Development at Amber-Nahargarh and Surrounding Area (November 2024) 49.31
ii. Development at Jal Mahal (November 2024) 96.61
Total Sanction Cost 145.92
E Assistance to Central Agencies (ACA)
i. Development of Border Tourism at Shri Tanot Complex, Jaisalmer Sector 17.68
ii. Installation of Musical Fountain & Water Screen Multimedia based projection 9.26
show at Nawal Sagar Lake, Bundi
iii. Ajmer Railway Station 5.52
iv. Jaipur Railway Station 4.88
v. Chittorgarh Railway Station 4.99
Total Cost 42.33
Total Central Assistance 685.19
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