Ministry of Tourism
Promotion of Indian Tourism
प्रव तथ: 29 JAN 2026 4:13PM by PIB Delhi
The Ministry of Tourism undertakes various promotional activities in important and potential tourist
generating markets with the objective to promote tourism to the country, in association with the Indian
Missions located in the respective countries, State Governments/ Union Territories Administrations...
Ministry of Tourism Promotion of Indian Tourism प्रव तथ: 29 JAN 2026 4:13PM by PIB Delhi The Ministry of Tourism undertakes various promotional activities in important and potential tourist generating markets with the objective to promote tourism to the country, in association with the Indian Missions located in the respective countries, State Governments/ Union Territories Administrations and travel trade sector. These promotional activities undertaken during the last five years include participation in various international travel trade exhibitions, fairs and events; organization of familiarization (FAM) tours for foreign tour operators, media and influencers; organisation of Tourism Roadshows, India food festivals; engagement with local tour operators and other industry stakeholders; publicity through social media handles.
The details of amount spent in undertaking such promotional activities are as under:
Year Actual Expenditure (Rs. in crore) 2020-21 108.09 2021-22 09.42 2022-23 15.89 2023-24 51.03 2024-25 31.99 The Ministry of Tourism annually compiles international tourist footfalls to the country. The details of International Tourist Arrivals (ITAs) in India during 2020 to 2024 are given below:
Year ITAs (in lakh) 2020 63.37 2021 70.10 2022 143.302023 188.99 2024 205.69 This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.
**** Sunil Kumar Tiwari tourism4pib[at]gmail[dot]com (रलीज़ आईडी: 2220119) आगंतुक पटल : 161 इस वज्ञ को इन भाषाओ ंम पढ़: Urdu , ही , Tamil