**Summary:**
The Ministry of Tourism is actively promoting India as a global MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism destination. While the development and promotion of specific tourist destinations, including MICE, is primarily the responsibility of State Governments and Union Territory Administrations, the Ministry of Tourism undertakes regular promotional activities through various channels, including social media and websites. Recognizing MICE as an important tourism segment, the Ministry has formulated a National Strategy and Roadmap for the MICE Industry, focusing on six key pillars: (i) Institutional support for MICE; (ii) Developing a supportive ecosystem for MICE; (iii) Enhancing the competitiveness of the Indian MICE industry; (iv) Improving ease of doing business for MICE events; (v) Marketing India as a MICE destination; and (vi) Skill development for the MICE industry. This information was provided by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat. Contact information for further inquiries is Sunil Kumar Tiwari, tourism4pibatgmaildotcom.
Key Entities Referenced
Ministry of Tourism: The Indian government ministry responsible for the promotion of tourism.
MICE: Meetings, Incentives, Conferences, and Exhibitions; a segment of the tourism industry.
India: The Republic of India, promoted as a holistic tourism destination.
National Strategy and Roadmap for MICE Industry: A plan formulated by the Ministry of Tourism to promote the growth of the MICE industry in India.
Union Territory Administration: Refers to the administration of any of the Union Territories of India, responsible for tourism development.
Rajya Sabha: The Upper House of the Parliament of India, where a written reply was submitted.
Shri Gajendra Singh Shekhawat: Union Minister for Tourism and Culture.
Delhi: National Capital Territory of Delhi, location of Press Information Bureau (PIB).
Ministry of Tourism
Promotion of MICE Industry at The Global Level
Posted On: 31 JUL 2025 4:09PM by PIB Delhi
Development and promotion of tourist destinations and products, including MICE tourism, is primarily the
responsibility of the respective State Government/Union Territory (UT) Administration. However, as part of
its on-going activities, the Ministry of Tourism regularly promotes India as a holistic tourism destination
including MICE tourism through various mediums including social media and websites.
Ministry of Tourism identified MICE as one of the important segment of Tourism. Ministry has also
formulated a National Strategy and Roadmap for MICE Industry to promote the growth of MICE
industry in the country. The following Key pillars have been identified in the MICE strategy
document:
i. Institutional support for MICE
ii. Developing Eco-system for MICE
iii. Enhance competitiveness of Indian MICE industry
iv. Enhance ease of doing business for MICE events
v. Marketing India as a MICE destination
vi. Skill development for MICE industry
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a
written reply in Rajya Sabha today.
****
Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(Release ID: 2150703)