**Summary:**
The Ministry of Tourism is actively promoting Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism as a key segment within India's broader tourism strategy. While the development and promotion of tourist destinations, including MICE, is primarily the responsibility of State Governments/Union Territory Administrations, the Ministry of Tourism supports these efforts through ongoing promotional activities via various channels, including social media and websites. Recognizing the importance of MICE tourism, the Ministry has formulated a National Strategy and Roadmap for the MICE Industry, focusing on six key pillars: (i) Institutional support for MICE; (ii) Developing Ecosystem for MICE; (iii) Enhancing competitiveness of the Indian MICE industry; (iv) Enhancing ease of doing business for MICE events; (v) Marketing India as a MICE destination; and (vi) Skill development for the MICE industry. This information was provided by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Lok Sabha on July 28, 2025. For further information, contact Sunil Kumar Tiwari at tourism4pibatgmaildotcom. The Release ID is 2149256.
Key Entities Referenced
Ministry of Tourism: The Indian government ministry responsible for the development and promotion of tourism in India.
MICE Tourism: Meetings, Incentives, Conferences and Exhibitions Tourism, a specific segment of the tourism industry.
State Government: The governing body of an individual state within India, responsible for tourism development within its borders.
Union Territory UT Administration: The administrative body of a Union Territory in India, responsible for tourism development within its borders.
India: The Republic of India, promoted as a holistic tourism destination.
National Strategy and Roadmap for MICE Industry: A formulated strategy by the Ministry of Tourism to promote the growth of the MICE industry in India.
Shri Gajendra Singh Shekhawat: Union Minister for Tourism and Culture, who provided information in a written reply in Lok Sabha.
Lok Sabha: The Lower House of the Parliament of India, where a written reply was provided.
Ministry of Tourism
Promotion of MICE Tourism
Posted On: 28 JUL 2025 3:31PM by PIB Delhi
Development and promotion of tourist destinations and products, including MICE tourism, is primarily the
responsibility of the respective State Government/Union Territory (UT) Administration. However, as part of
its on-going activities, the Ministry of Tourism regularly promotes India as a holistic tourism destination
including MICE tourism through various mediums including social media and websites.
Ministry of Tourism identified MICE as one of the important segment of Tourism. Ministry has also
formulated a National Strategy and Roadmap for MICE Industry to promote the growth of MICE
industry in the country. The following Key pillars have been identified in the MICE strategy
document:
i. Institutional support for MICE
ii. Developing Eco-system for MICE
iii. Enhance competitiveness of Indian MICE industry
iv. Enhance ease of doing business for MICE events
v. Marketing India as a MICE destination
vi. Skill development for MICE industry
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a
written reply in Lok Sabha today.
****
Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(Release ID: 2149256)