Promotion of Tourism Under MDA Scheme

Ministry of Tourism Promotion of Tourism Under MDA Scheme Posted On: 31 JUL 2025 4:16PM by PIB Delhi The Ministry of Tourism extends financial assistance to the approved tourism service provider (TSPs) across the country for undertaking promotion and marketing of tourism to the country from the overseas markets, under the Marketing Development Assistance (MDA) Scheme. The Scheme is under review to align with the evolving requirements of the industry. Ministry of Tourism promotes India as a holistic destination in the tourism generating markets to promote various Indian tourism products and destinations of the country. To enhance the visibility of brand ‘Incredible India’ in the overseas markets, the Ministry participated in various international travel trade exhibitions, fairs and events. In 2024-25, Ministry of Tourism participated in different international trade events including Arabian Travel Mart in United Arab Emirates, IMEX in Germany, Pacific Asia Travel Association (PATA) Travel Mart in Thailand, World Tourism Mart in United Kingdom, Internationale Tourismus Börse in Germany and Feria Internacional de Turismo (FITUR) in Spain. The State-wise and UT-wise details of Foreign Tourist Visits (FTVs) visiting India during the last three years may be seen at Annexure. No financial assistance was extended to any of the State Governments/UT Administrations under the MDA scheme during the last three years. This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today. **** Sunil Kumar Tiwari tourism4pib[at]gmail[dot]com ANNEXURE State/UT-wise Data on Foreign Tourist Visits (FTVs) in India during 2022, 2023 and 2024 is given below: S. No. State/UT 2022 2023 2024 (P) 1 Andaman & Nicobar Islands 4,461 9,025 11,497 2 Andhra Pradesh 1,65,845 60,426 2,62,431 3 Arunachal Pradesh ($) 1,055 3,816 4,210 4 Assam 9,001 23,818 27,170 5 Bihar 86,829 5,46,576 7,36,720 6 Chandigarh 28,439 31,498 39,058 7 Chhattisgarh 238 953 3,485 Dadra & Nagar Haveli and 8 1,791 4,049 2,626 Daman & Diu 9 Delhi* 8,15,713 18,28,116 19,99,41010 Goa 1,74,799 4,52,692 4,67,911 11 Gujarat 17,77,215 28,06,871 22,74,477 12 Haryana 2,439 1,346 1,265 13 Himachal Pradesh 29,333 62,806 82,765 14 Jammu & Kashmir 19,985 55,337 65,452 15 Jharkhand 1,92,319 1,89,261 45,273 16 Karnataka 1,28,520 4,09,333 4,85,204 17 Kerala 3,45,549 6,49,057 7,38,374 18 Ladakh ($) 21,259 36,315 39,704 19 Lakshadweep 125 755 898 20 Madhya Pradesh 2,04,454 1,82,685 1,67,535 21 Maharashtra* 15,11,623 33,87,739 37,05,170 22 Manipur 3,908 3,668 2,518 23 Meghalaya 7,774 19,973 20,023 24 Mizoram ($) 2,611 3,884 5,911 25 Nagaland 2,923 4,725 5,623 26 Odisha 22,121 45,173 53,392 27 Puducherry S862 31,214 17,819 28 Punjab 3,29,458 7,41,734 5,41,784 29 Rajasthan 3,96,684 16,99,869 20,72,407 30 Sikkim 68,645 93,908 84,820 31 Tamil Nadu 4,07,126 11,74,899 11,61,302 32 Telangana 68,401 1,60,912 1,55,313 33 Tripura 8,493 66,708 1,02,624 34 Uttar Pradesh 6,48,986 16,01,503 23,64,996 35 Uttrakhand ($) 61,561 1,48,412 1,76,408 36 West Bengal 10,37,017 27,06,942 31,24,462 Grand Total 85,87,562 1,92,45,998 2,10,50,037 Source: States/UTs Tourism Department *: Estimated Data $: Revised figure (P): Provisional (Release ID: 2150717)