**Executive Summary**
This document discusses the Ministry of Tourism's initiatives to promote India as a premier tourist destination. This includes developing the MICE industry, promoting India as a wedding destination, launching the Incredible India Digital Platform (IIDP), and citizen engagement through platforms like MyGov. The information was provided on December 4, 2025, by PIB Delhi based on a written reply in Rajya Sabha.
**Key Points / Main Content**
* **Tourism Promotion Initiatives:**
* Promoting diverse tourist destinations through various initiatives in overseas and Indian markets.
* Organizing and participating in travel events and exhibitions.
* Assisting State Governments in organizing fairs and festivals.
* Inviting influencers, tour operators, journalists, and opinion makers.
* Conducting outreach activities via website, social media, and collaborations with State Governments and Indian Missions.
* **MICE Industry Development:**
* Developed a National Strategy and Roadmap for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.
* Launched "Meet in India" sub-brand in 2021 to promote India as a hub for mega conferences and exhibitions.
* **Wedding Destination Promotion:**
* Launched "India Says I Do" campaign in 2023 to promote India as a premier wedding destination.
* **Digital Platform:**
* Launched a revamped version of the Incredible India Digital Platform (IIDP) as a comprehensive resource for travelers.
* IIDP offers virtual experiences, real-time weather updates, city exploration, and travel services using AI.
* **Citizen Engagement:**
* Undertook Dekho Apna Desh People's Choice poll to identify preferred tourist attractions via multiple platforms.
* Collaborates with MyGov platform for webinars, quiz competitions, and seminars.
* **Events:**
* Organized “Wed in India" expo and "Meet in India" conclave in collaboration with FICCI on the sidelines of Great Indian Travel Bazaar (GITB) at Jaipur for 2024 and 2025.
**Impact Analysis**
**Ministry of Tourism**
* **Impact**: The document details their ongoing efforts to promote tourism in India and develop specific sectors like MICE and wedding tourism.
* **Action Required**: Continue implementing and refining the outlined strategies and initiatives, including the digital platform and citizen engagement programs.
**State Governments**
* **Impact**: They receive assistance for organizing fairs and festivals, contributing to the promotion of regional tourism.
* **Action Required**: Collaborate with the Ministry of Tourism to promote local tourist destinations, fairs, and festivals, and leverage the IIDP.
**Tour Operators, Influencers, Journalists, and Opinion Makers**
* **Impact**: Invited to visit India under the Hospitality Programme, influencing their perception and promotion of Indian tourism.
* **Action Required**: Participate in the Hospitality Programme and share their experiences to promote India as a tourist destination.
**Travelers/Citizens**
* **Impact**: They have access to resources like the IIDP and engagement opportunities through the MyGov platform to explore and discover Indian tourism.
* **Action Required**: Utilize the IIDP to plan trips, participate in polls and activities on MyGov, and engage in promoting Indian tourism.
**FICCI (Federation of Indian Chambers of Commerce and Industry)**
* **Impact**: They are a partner in organizing key events like "Wed in India" expo and "Meet in India" conclave.
* **Action Required**: Continue collaborating with the Ministry of Tourism for successful organization of tourism events.
Key Entities Referenced
Ministry of Tourism: The central ministry responsible for the promotion of tourism in India.
Incredible India Digital Platform (IIDP): A comprehensive digital resource launched by the Ministry of Tourism to promote tourism in India.
Meet in India: A sub-brand initiative launched in 2021 under the National Strategy and Roadmap for the MICE industry to promote India as a hub for mega conferences and exhibitions.
India Says I Do: A campaign launched in 2023 by the Ministry of Tourism to promote India as a premier wedding destination globally.
Ministry of Tourism
Promotion of Tourist Destinations
प्रव तथ: 04 DEC 2025 3:43PM by PIB Delhi
The Ministry of Tourism promotes diverse tourist destinations and experiences through various initiatives
in important and potential markets (in overseas and in India). The promotion is carried out through
organizing and participating in travel events and exhibitions; providing assistance to State Governments
for organizing fairs and festivals; inviting influencers, tour operators, journalists and opinion makers to
visit the country under the Hospitality Programme of the Ministry; various outreach activities through
website and social media; promotions in association with the State Governments and the overseas Indian
Missions etc.
To Position India as a leading global MICE destination, the Ministry of Tourism has developed a National
Strategy and Roadmap for the MICE industry. As part of this initiative, in 2021, “Meet in India” sub-
brand was launched, with the vision to promote India as a hub for mega conferences and exhibitions,
creating awareness and building a positive global perception of the country’s MICE potential.
Ministry of Tourism has also launched the campaign "India Says I Do" in 2023 to promote India as a
premier wedding destination globally. The campaign aims to showcase the diverse, rich and culturally
vibrant venues India offers for weddings, from royal palaces and heritage forts to scenic beaches,
mountains and riversides.
In the year 2024 and 2025, the Ministry of Tourism in collaboration with Federation of Indian Chambers
of Commerce and Industry (FICCI), organised “Wed in India” expo and “Meet in India” conclave,
respectively, on the sidelines of Great Indian Travel Bazaar (GITB) at Jaipur.
The Ministry of Tourism has launched the revamped version of Incredible India Digital Platform (IIDP)
as a comprehensive resource for travelers and stakeholders interested in exploring the country’s rich
cultural heritage, natural beauty, and diverse attractions.
This platform offers the visitors a virtual experience of tourism attractions of the country including
cultural, heritage, adventure, gastronomical, wellness, art & craft, rural etc. The IIDP uses an
AI-powered tool that personalizes visitor experiences by offering real-time weather updates, city
exploration, and essential travel services.
Ministry of Tourism undertook Dekho Apna Desh People’s Choice poll to engage with citizens to identify
most preferred tourist attractions, through various platforms, including Digital, Social Media, Events,
Print, Outdoor, Short Message Service (SMS) and WhatsApp campaign as well as on MyGov platform.
Further, the Ministry regularly collaborates with MyGov platform to engage with citizens through
webinars, quiz competition, pledge, seminars etc.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat
in a written reply in Rajya Sabha today.
****Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
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