**Executive Summary**
This document outlines various promotional measures undertaken by the Ministry of Tourism to boost tourism in India. These initiatives include partnering with Indian Missions for global promotions, strengthening domestic tourism, and positioning India as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) and wedding destination. Key initiatives are "Dekho Apna Desh," "Bharat Parv," the Best Tourism Village Competition, "Meet in India," and "India Says I Do."
**Key Points / Main Content**
* **Global Tourism Promotion:**
* The Ministry collaborates with Indian Missions for international promotions.
* Participates in global travel trade exhibitions and Marts.
* Organizes familiarization tours for foreign tour operators, media, and influencers.
* Hosts India Food Festivals overseas.
* Promotes tourism through social media outreach.
* **Domestic Tourism Promotion:**
* Strengthens domestic tourism through initiatives like "Dekho Apna Desh," "Bharat Parv," and the Best Tourism Village competition.
* "Dekho Apna Desh" aims to raise awareness of India’s heritage and foster national pride.
* "Bharat Parv" is an annual Republic Day event showcasing India's cultural diversity.
* The Best Tourism Villages Competition honors villages preserving cultural and natural assets.
* **MICE Tourism:**
* Developed a National Strategy and Roadmap for the MICE industry.
* Launched "Meet in India" sub-brand in 2021 to promote India as a MICE hub.
* **Wedding Tourism:**
* Launched the "India Says I Do" campaign in 2023.
* Showcases India's diverse wedding venues.
* Organized "Wed in India" expo and "Meet in India" conclave in 2024 and 2025, respectively, with FICCI on the sidelines of Great Indian Travel Bazaar (GITB).
**Impact Analysis**
**Stakeholder: Foreign Tour Operators, Media Personnel, Social Media Influencers**
* **Impact:** Gain increased awareness and exposure to Indian tourism offerings through familiarization tours and events.
* **Action Required:** Participate in familiarization tours and promotional events.
**Stakeholder: Local Tour Operators and Industry Stakeholders**
* **Impact:** Benefit from increased promotion of tourist destinations, products, and festivals.
* **Action Required:** Engage in trade events and collaborate with the Ministry of Tourism on promotional activities.
**Stakeholder: Tourism Departments of State Governments / Union Territories, Central Ministries**
* **Impact:** Showcase their regions and cultural offerings at events like "Bharat Parv."
* **Action Required:** Participate in events and collaborate on promotional initiatives.
**Stakeholder: Villages participating in Best Tourism Village Competition**
* **Impact:** Opportunity to gain national recognition and receive assistance to continue promoting community based values and lifestyles.
* **Action Required:** Register for the competition, and exemplify a tourism destination in preserving cultural and natural assets, promoting community-based values and lifestyles and its commitment to sustainability.
Key Entities Referenced
Ministry of Tourism: The primary entity responsible for the promotional measures discussed in the document.
Dekho Apna Desh: An initiative to raise awareness of India's heritage and culture, and encourage domestic travel.
Bharat Parv: A flagship annual event organized by the Ministry of Tourism as part of the Republic Day celebrations showcasing India's cultural diversity.
Best Tourism Villages Competition: A competition to honor villages that best exemplify a tourism destination by preserving cultural and natural assets.
Meet in India: A sub-brand initiative launched to promote India as a hub for mega conferences and exhibitions.
Ministry of Tourism
Promotional Measures for Tourism
प्रव तथ: 18 DEC 2025 3:49PM by PIB Delhi
The Ministry of Tourism undertakes various promotional activities in important and potential tourist
generating markets with the objective to promote tourism to the country. The Ministry, in association with
the Indian Missions, undertakes several initiatives such as participation in various global travel trade
exhibitions and Marts, organization of familiarization tours for the foreign tour operators, media
personnel, social media influencers, organization of India Food Festivals overseas, organization of trade
events with the local tour operators and industry stakeholders, promotion of tourist destinations, products
and festivals through social media outreach etc.
The Ministry endeavours to strengthen domestic tourism through various initiatives including Dekho Apna
Desh, Bharat Parv and Best Tourism Village competition etc.
Dekho Apna Desh initiative aims to raise awareness of India's rich heritage and culture, foster national
pride, and encourage extensive domestic travel. Under this initiative, Ministry of Tourism has organized
webinars about different lesser-known destinations, quiz contests and other competitions both online and
offline. Several domestic promotional events are also organised in association with tourism stakeholders.
Bharat Parv is a flagship annual event organized by the Ministry of Tourism as part of the Republic Day
celebrations. The event showcases India’s rich cultural, artistic, culinary, and spiritual diversity and aims
to promote the spirit of “Ek Bharat, Shreshtha Bharat.” The event features display of Republic Day
tableaux, food festival, participation of handicraft and handloom artisans, pavilions by tourism
departments of State Governments / Union Territories, Central Ministries, cultural performances etc.
The Best Tourism Villages Competition was undertaken to honour a village that best exemplifies a tourism
destination in preserving cultural and natural assets, promoting community-based values and lifestyles and
its commitment to sustainability. In the last two editions of the Best Tourism Village Competition, held in
2023 and 2024, a total of 71 villages were recognized as Best Tourism Villages.
To Position India as a leading global MICE destination, the Ministry of Tourism has developed a National
Strategy and Roadmap for the MICE industry. As part of this initiative, in 2021, “Meet in India” sub-brand
was launched, with the vision to promote India as a hub for mega conferences and exhibitions, creating
awareness and building a positive global perception of the country’s MICE potential.
Ministry of Tourism launched the campaign "India Says I Do" in 2023 to promote India as a premier
wedding destination globally. The campaign aims to showcase the diverse, rich and culturally vibrant
venues India offers for weddings, from royal palaces and heritage forts to scenic beaches, mountains and
riversides.
In the year 2024 and 2025, the Ministry of Tourism in collaboration with Federation of Indian Chambers
of Commerce and Industry (FICCI), organised “Wed in India” expo and “Meet in India” conclave,
respectively, on the sidelines of Great Indian Travel Bazaar (GITB) at Jaipur.This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in
a written reply in Rajya Sabha today.
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Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(रलीज़ आईडी: 2205881) आगंतुक पटल : 198
इस वज्ञ को इन भाषाओ ंम पढ़: Urdu , ही