On January 29, 2026, PIB Delhi released a statement from the Ministry of Tourism regarding the regulation of influencer-driven tourism content on digital platforms. The Ministry acknowledges the increase in travel-related content but states it is not feasible to monitor or regulate individual content due to the large number of social media users and influencers. There isn't a separate mechanism to verify the authenticity or safety of influencer-driven promotions. The Ministry promotes travel information through its official website Incredible India Digital Platform (IIDP) and social media handles. Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat provided this information in a written reply in Rajya Sabha. Sunil Kumar Tiwari can be contacted at tourism4pib[at]gmail[dot]com.
Key Entities Referenced
Ministry of Tourism: The central ministry responsible for tourism policy and promotion.
Regulation of Influencer Driven Tourism Content on Digital Platform: The subject of the document, pertaining to the regulation of tourism content on digital platforms.
Incredible India Digital Platform (IIDP): Official website through which the Ministry of Tourism promotes travel information.
Ministry of Tourism
Regulation of Influencer Driven Tourism Content
on Digital Platform
प्रव तथ: 29 JAN 2026 4:11PM by PIB Delhi
The Ministry of Tourism has taken note of the increase in travel-related content on digital and social
media platforms. However, in view of the large number of social media users and influencers across
multiple platforms, it is not feasible to monitor or regulate individual content. The Ministry does not have
a separate mechanism to verify the authenticity or safety of influencer-driven travel promotions, as such
content is user-generated and disseminated independently on various digital platforms.
Further, the Ministry of Tourism promotes travel information through its official website Incredible India
Digital Platform (IIDP) and social media handles.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat
in a written reply in Rajya Sabha today.
****
Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(रलीज़ आईडी: 2220115) आगंतुक पटल : 104
इस वज्ञ को इन भाषाओ ंम पढ़: Urdu , ही