Home India Ministry of Tourism Sikkim to Host 13th International Tourism Mart (ITM) from 13...
Date: 2025-11-12 Category: Not Applicable State: Union Government Country: India

Sikkim to Host 13th International Tourism Mart (ITM) from 13–16 November

Issued by Ministry of Tourism · Not Applicable

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Executive Summary & Key Takeaways

The Ministry of Tourism, Government of India, is organizing the 13th edition of the International Tourism Mart (ITM) for the North Eastern Region from November 13th to 16th, 2025 in Gangtok, Sikkim. The event will be inaugurated by the Union Minister of Tourism and Culture, Shri Gajendra Singh Shekhawat, along with the Chief Ministers of Sikkim (Shri Prem Singh Tamang) and Arunachal Pradesh (Shri. Pema Khandu), and other senior officials. The ITM aims to showcase the tourism potential of the North Eastern Region, promoting its natural beauty, cultural diversity, and adventure tourism opportunities. This year's event reaffirms the Ministry's commitment to positioning the North East as a preferred destination for eco-tourism, wellness, culture, and adventure. Representatives from approximately 19 countries, including Spain, Thailand, France, Russia, Germany, and Vietnam will participate. The event will include 39 international tour operators, 5 international influencers, 50 domestic buyers, 20 domestic influencers and Travel media, and 91 domestic sellers. The Mart will feature technical sessions, panel discussions, product presentations, and B2B meetings. Discussions with State Tourism Officials will focus on cinematic tourism, homestays, youth entrepreneurship, digital innovation, sustainability, and adventure tourism. Cultural showcases and technical visits to sites like the Rumtek Monastery, Do Drul Chorten, and Namgyal Institute of Tibetology will also be included. Post-event familiarization tours will be organized to provide participants with first-hand experience of the region's cultural and natural wealth.

Key Entities Referenced

International Tourism Mart (ITM): An annual flagship event of the Ministry of Tourism designed to showcase the tourism potential of the North Eastern Region. Ministry of Tourism: The central ministry organizing the International Tourism Mart (ITM) to promote tourism in the North Eastern Region. Sikkim: The state hosting the 13th International Tourism Mart (ITM) and a key location for promoting sustainable tourism. North Eastern Region: The specific geographic area of India that the International Tourism Mart (ITM) aims to promote as a tourism destination.
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Ministry of Tourism Sikkim to Host 13th International Tourism Mart (ITM) from 13–16 November Posted On: 12 NOV 2025 11:20AM by PIB Gangtok The Ministry of Tourism, Government of India, is organizing the 13th edition of the International Tourism Mart (ITM) for the North Eastern Region from 13th to 16th November 2025 at Gangtok, Sikkim. The Mart will be inaugurated by the Hon’ble Union Minister of Tourism and Culture Shri Gajendra Singh Shekhawat, in the august presence of the Hon’ble Chief Minister of Sikkim Shri. Prem Singh Tamang, and the Hon’ble Chief Minister of Arunachal Pradesh Shri. Pema Khandu, along with Tourism Ministers of the North Eastern States and senior officials from the Ministry of Tourism and State Governments. The International Tourism Mart is an annual flagship event of the Ministry of Tourism, designed to showcase the tourism potential of the North Eastern Region — the “Ashta Lakshmi” of India — to both domestic and international audiences. The Mart seeks to highlight the region’s rich natural beauty, cultural diversity, and adventure tourism opportunities, while promoting sustainable and inclusive tourism development. The 13th edition being held in Gangtok reaffirms the Ministry’s commitment to positioning the North East as a preferred destination for eco-tourism, wellness, culture, and adventure. Hosting the event in Gangtok holds special significance. Sikkim has earned national and international acclaim as a model of sustainable and responsible tourism. With its pristine landscapes, organic farming practices, spiritual heritage, and vibrant local culture, Sikkim represents the ideals of community-led and environmentally conscious tourism that the Ministry seeks to promote across the country. The Mart is being organized in alignment with the Ministry’s Travel for Life initiative. The 13th International Tourism Mart will witness wide participation from across the globe, with representatives from approximately 19 countries, including Spain, Thailand, France, Russia, Germany, Vietnam and others. The event will bring together 39 international tour operators, 5 international influencers, 50 domestic buyers, 20 domestic influencers and Travel media, and 91 domestic sellers. The Mart will feature a series of technical sessions, panel discussions, product presentations, and B2B meetings aimed at fostering collaboration between domestic and international tourism stakeholders. Discussions with State Tourism Officials will focus on cinematic tourism, homestays, youth entrepreneurship, digital innovation, sustainability, and adventure tourism. The event will also include cultural showcases reflecting the rich artistic and performing traditions of the North East, along with technical visits to major sites in and around Gangtok such as the Rumtek Monastery, Do Drul Chorten, and Namgyal Institute of Tibetology. Product presentations willhighlight the region’s potential in diverse segments such as wildlife and river cruise tourism, festivals and celebrations, heritage and crafts, culinary traditions, and adventure experiences. Post-event familiarization tours will be organized for international and domestic participants to various destinations across the North Eastern States to provide first-hand experience of the region’s cultural and natural wealth. The 13th International Tourism Mart at Gangtok thus represents not only a celebration of the Northeast’s extraordinary natural beauty and cultural diversity but also a reaffirmation of the Government’s vision to transform the region into a global tourism hub. With its serene landscapes, vibrant communities, and exemplary commitment to sustainability, Sikkim provides the perfect backdrop for this landmark event, symbolizing the spirit of unity in diversity and the promise of responsible tourism-driven development. ******* MPS (Release ID: 2189088) Visitor Counter : 474 Read this release in: ही , Urdu , Nepali , Assamese , Tamil , Telugu

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