The Ministry of Culture launched the "Swachhata Hi Seva" (SHS) 2025 campaign, spearheaded by the Department of Drinking Water & Sanitation and the Ministry of Housing & Urban Affairs, on 19th September 2025. The campaign, observed from 17th September to 2nd October 2025, involves all attached, subordinated, and autonomous bodies of the Ministry. The theme for the year is "Swachhotsav," blending festive celebrations with cleanliness.
Activities planned include Nukkad Natak, essay/poster competitions, waste-to-art workshops, Shramdaan, and plantation drives. A key initiative, "Ek din, Ek Ghanta, Ek Saath," will be undertaken with the Archaeological Survey of India at Purana Quila, Delhi, involving a massive Shramdaan and plantation drive. Sanitation kits will be distributed to safai mitras and similar workers, and awareness drives for street vendors will be conducted. Digital outreach via social media will target Gen-Z to promote cleanliness and civic responsibility.
The Organizations of the Ministry identified over 200 Cleanliness Target Units (CTUs) to transform neglected areas around their filed offices. The National Science Center, Delhi, will host a special "Kabad se Jugaad" workshop to convert waste into art. The workshop will involve students from schools, colleges, and NGOs. Free health checkup camps will also be organized, with sensitization on various Government of India beneficial schemes.
Contact information: Sunil Kumar Tiwari, pibculture[at]gmail[dot]com. Release ID: 2168502.
Key Entities Referenced
Swachhata Hi Seva (SHS) 2025 campaign: A campaign focused on cleanliness and sanitation observed by the Ministry of Culture and its associated bodies.
Ministry of Culture: The central government ministry responsible for organizing and executing the 'Swachhata Hi Seva' campaign activities within its purview.
Archaeological Survey of India (ASI): An organization that is working with the Ministry of Culture to undertake shramdan and plantation drives as part of the Swachhata Hi Seva campaign.
Purana Quila, Delhi: The location in Delhi where massive shramdan and plantation drive will be organized by the Ministry of Culture and the Archaeological Survey of India as part of the Swachhata Hi Seva campaign.
Ministry of Culture
"Swachhata Hi Seva" Campaign 2025 launched by
Ministry of Culture
Posted On: 19 SEP 2025 4:25PM by PIB Delhi
The Swachhata Hi Seva (SHS), 2025 campaign, spearheaded by the Department of Drinking Water
th
& Sanitation and the Ministry of Housing & Urban Affairs, is being observed from 17 September to
2nd October, 2025 by Ministry of Culture and all its Attached, Subordinated and Autonomous
Bodies. This year's theme is "Swachhotsav", which blends the spirit of festive celebrations with the
responsibility of cleanliness.
The Ministry has planned to organize activities, covering all 5 key focus areas of SHS, such as Nukkad Natak,
Essay/Poster making competitions, Waste to Art Workshop, shramdaan and plantation drives. A unique
initiative “Ek din, Ek Ghanta, Ek Saath” shall be undertaken by this Ministry & Archaeological Survey of
India to organize massive shramdan and plantation drive in the campus of Purana Quila, Delhi. Sanitation Kits
shall be distributed to safai mitras & other such workers. Awareness drive for street vendors around the office
premises to sensitise them about adoption of hygiene & clean practices shall also done by employees of this
Ministry. Apart from this, Digital Outreach is also being undertaken through social media campaigns to
engage all especially the Gen-Z in spreading the values of cleanliness and civic responsibility.
The Organizations of this Ministry have identified more than 200 Cleanliness target Units (CTUs) to
transform the neglected areas around their filed offices. A special workshop “Kaabad se Jugaad” shall be
organized by the National Science Center, Delhi to transform waste & scrap items into beautiful art forms,sculptures etc. that will be displayed at public places. This workshop will involve students from schools,
colleges and NGOs. Besides, free Health Checkup camps shall also be organized by the Organizations of this
Ministry during which they will also be sensitized about various Govt. of India beneficial schemes.
The Ministry of Culture endeavours to mobilize the citizens to take collective responsibility in keeping our
cultural spaces clean and green, thereby preserving our environment and cultural heritage. Such collective
efforts will go a long way to make 'Swachh Bharat, Swasth Bharat' so as to fulfil of our cherished dream of
Viksit Bharat by 2047.
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Sunil Kumar Tiwari
pibculture[at]gmail[dot]com
(Release ID: 2168502)