## Policy Analysis Report: Food Safety and Standards Advertising and Claims Amendment Regulations, 2021
**1. Executive Summary:**
This report analyzes the Food Safety and Standards Advertising and Claims Amendment Regulations, 2021, which amends the Food Safety and Standards Advertising Claims Regulations, 2018. The core purpose of this amendment is to insert specific permissible claims related to the health benefits of certain edible vegetable oils, namely Virgin Coconut Oil, Chia Oil, Avocado Oil, Sunflower Seed Oil (High Oleic), and Safflowerseed Oil (High Oleic). The key finding is that this amendment expands the scope of permitted claims for these oils, potentially impacting food manufacturers and consumers.
**2. Introduction:**
This report provides an overview and analysis of the Food Safety and Standards Advertising and Claims Amendment Regulations, 2021, based solely on the text provided in the official notification. The report aims to inform stakeholders, particularly those in the edible oil industry, about the specific changes introduced by this amendment.
**3. Policy Overview:**
* This document is an amendment to the Food Safety and Standards Advertising Claims Regulations, 2018.
* The core objective of this amendment, based on the provided text, is to specify permissible health claims for certain edible vegetable oils regarding their contribution to maintaining normal blood cholesterol levels and other benefits.
**4. Background and Rationale:**
This amendment likely aims to clarify and expand the acceptable health claims that can be made regarding Virgin Coconut Oil, Chia Oil, Avocado Oil, Sunflower Seed Oil (High Oleic), and Safflowerseed Oil (High Oleic). The insertion of specific claims in Schedule IIA suggests a need to provide clear guidelines for manufacturers to avoid misleading advertising and to inform consumers about the potential health benefits of these oils.
**5. Key Provisions / Changes:**
This amendment specifically modifies Schedule IIA of the Food Safety and Standards Advertising Claims Regulations, 2018 by inserting new entries related to specific edible vegetable oils.
* **Specific Part of Original Policy Changed:** Schedule IIA of the Food Safety and Standards Advertising Claims Regulations, 2018.
* **New Rule/Provision:** The amendment adds the following permissible claims for specific edible vegetable oils:
* **Virgin Coconut Oil:** "Contains medium chain fatty acids that are easily metabolized."
* **Chia Oil:** "Rich in Omega3 Poly Unsaturated Fatty Acid Omega3 PUFA, Alpha linolenic acid; Alpha linolenic acid is an essential fatty acid that contributes to the maintenance of normal blood cholesterol levels."
* **Avocado Oil:** "Rich in Mono Unsaturated Fatty Acid MUFA that helps to maintain normal blood cholesterol levels."
* **Sunflower Seed Oil High Oleic Acid:** "Rich in Mono Unsaturated Fatty Acid MUFA that helps to maintain normal blood cholesterol levels. Contains Tocopherols which are natural antioxidant."
* **Safflowerseed Oil High Oleic Acid:** "Rich in Mono Unsaturated Fatty Acid MUFA that helps to maintain normal blood cholesterol levels."
* **Effect of Change:** This change allows manufacturers of these specific oils to make the stated claims without violating advertising regulations. This potentially allows for more informative labeling and marketing practices regarding these oils.
**6. Target Audience and Stakeholders:**
Based on the provided text, the primary target audience includes:
* **Manufacturers and marketers of Virgin Coconut Oil, Chia Oil, Avocado Oil, Sunflower Seed Oil (High Oleic), and Safflowerseed Oil (High Oleic).** They are directly impacted by the amended permissible claims.
* **Consumers:** They are indirectly affected as the changes aim to provide clearer and more accurate information about the health benefits of these oils.
**7. Implementation Aspects (Inferred):**
* **Responsible Agency/Bodies:** The Food Safety and Standards Authority of India (FSSAI) is the responsible body for implementing and enforcing these regulations. The Chief Executive Officer of FSSAI is the point of contact for objections and suggestions regarding the draft regulations.
* **Timelines:** The draft regulations were open for public comment for a period of sixty days from the date of publication in the Official Gazette (August 25, 2021). The final regulations will come into force on the date of their final publication in the Official Gazette. The text does not provide a date for that final publication.
* **Implementation Regarding Changes:** Implementation involves manufacturers adhering to the new permissible claims when advertising and labeling these oils. FSSAI is responsible for monitoring compliance.
**8. Expected Outcomes / Impact of Changes:**
The likely intended outcomes of these specific changes include:
* **More accurate and informative advertising of Virgin Coconut Oil, Chia Oil, Avocado Oil, Sunflower Seed Oil (High Oleic), and Safflowerseed Oil (High Oleic).**
* **Increased consumer awareness of the potential health benefits of these oils, particularly regarding their role in maintaining normal blood cholesterol levels.**
* **Reduced ambiguity for manufacturers regarding acceptable health claims, leading to greater compliance with advertising regulations.**
* **Potentially increased market demand for these oils due to clearer communication of their health benefits.**
**9. Conclusion:**
The Food Safety and Standards Advertising and Claims Amendment Regulations, 2021, represent a targeted update to the existing advertising and claims regulations. By specifying permitted health claims for Virgin Coconut Oil, Chia Oil, Avocado Oil, Sunflower Seed Oil (High Oleic), and Safflowerseed Oil (High Oleic), the amendment aims to facilitate more accurate and transparent communication of their nutritional benefits to consumers, while providing clear guidelines to manufacturers. These changes are significant for the edible oil industry, particularly those involved in the production and marketing of these specific oils.
Key Entities Referenced
Food Safety and Standards Authority of India: An authority that proposes to make amendments to the Food Safety and Standards Advertising and Claims Regulations.
Central Government: The government body whose approval is required by the Food Safety and Standards Authority of India to make amendments.
Food Safety and Standards Act, 2006: The Act under which the regulations are being made, specifically referring to clauses k and v of subsection 2 of section 92, read with the section 23 and section 24.
Food Safety and Standards Advertising and Claims Regulations, 2018: The regulations being amended by the Food Safety and Standards Authority of India.
Official Gazette: The publication in which the notification and subsequent amendments will be published.
FDA Bhawan, Kotla Road, New Delhi110002: The address of the Food Safety and Standards Authority of India.
Food Safety and Standards Advertising Claims Amendment Regulations, 2021: The name of the amended regulations.
Virgin Coconut Oil: Edible vegetable oil mentioned with a claim that it contains medium chain fatty acids that are easily metabolized.
Chia Oil: Edible vegetable oil mentioned with a claim that it is rich in Omega3 Poly Unsaturated Fatty Acid Omega3 PUFA, Alpha linolenic acid and that Alpha linolenic acid is an essential fatty acid that contributes to the maintenance of normal blood cholesterol levels.
Avocado Oil: Edible vegetable oil mentioned with a claim that it is rich in Mono Unsaturated Fatty Acid MUFA that helps to maintain normal blood cholesterol levels.
Sunflower seed OilHigh Oleic Acid: Edible vegetable oil mentioned with a claim that it is rich in Mono Unsaturated Fatty Acid MUFA that helps to maintain normal blood cholesterol levels and contains Tocopherols which are natural antioxidant.
Safflowerseed OilHigh Oleic Acid: Edible vegetable oil mentioned with a claim that it is rich in Mono Unsaturated Fatty Acid MUFA that helps to maintain normal blood cholesterol levels.
ARUN SINGHAL: Chief Executive Officer of Food Safety and Standards Authority of India.
Ministry of Health and Family Welfare: The ministry under which the Food Safety and Standards Authority of India operates.
Government of India Press, Ring Road, Mayapuri, New Delhi110064: The printing press that uploaded the document
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असाधारण
EXTRAORDINARY
भाग III—खण्ड 4
PART III—Section 4
प्राजधकार स ेप्रकाजित
PUBLISHED BY AUTHORITY
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[जव्ापन-III/4/असा./214/2021-22]
रटप्प णी.—मूल जवजनयम भारत के रािपत्र, असाधारण, भाग III, खंड 4 में अजधसूचना संख या फा. स.ं 1-94पस्ट् टैंड्सपस
एफएसएसएआईपएसपीएदावे और जव्ापन)प2017, ददनांक 19 नवंबर, 2018 द्वारा प्रकाजित दकए गए थे
MINISTRY OF HEALTH AND FAMILY WELFARE
(Food Safety and Standards Authority of India)
NOTIFICATION
New Delhi, the 19th August, 2021
F. No. 1-Stds/SP(L&C/A)/Oil Claims/FSSAI-2018.—The following draft of certain regulations to further
to amend the Food Safety and Standards (Advertising and Claims) Regulations, 2018, which the Food Safety and
Standards Authority of India, proposes to make with previous approval of the Central Government, in exercise of the
powers conferred by clauses (k) and (v) of sub-section (2) of section 92, read with the section 23 and section 24 of the[भाग III—खण् ड 4] भारत का रािपत्र : असाधारण 3
Food Safety and Standards Act, 2006 (34 of 2006) is hereby published as required by the said sub-section (1) of
section 92 of the said Act, for the information of all persons likely to be affected thereby; and notice is hereby given
that the said draft regulations shall be taken into consideration after the expiry of the period of sixty days from the date
on which the copies of the Official Gazette in which this notification is published are made available to the public;
Objections or suggestions, if any, may be addressed to the Chief Executive Officer, Food Safety
and Standards Authority of India, FDA Bhawan, Kotla Road, New Delhi-110002 or sent on email at
regulation@fssai.gov.in;
The objections and suggestions, which may be received from any person with respect to the said draft
regulations before the expiry of the period so specified, will be considered by the Food Authority.
Draft regulations
1. (1) These regulations may be called the Food Safety and Standards (Advertising & Claims) Amendment
Regulations, 2021.
(2) They shall come into force on the date of their final publication in the Official Gazette.
2. In the Food Safety and Standards (Advertising & Claims) Regulations, 2018 (herein after refer as said regulations),
in Schedule II-A, after S.No. 15, the following entries shall be inserted, namely:—
SI. No. Edible Vegetable Oil Claims
16. Virgin Coconut Oil Contains medium chain fatty acids that are easily metabolized.
17. Chia Oil Rich in Omega-3 Poly Unsaturated Fatty Acid (Omega-3
PUFA, Alpha linolenic acid);
Alpha linolenic acid is an essential fatty acid that contributes to
the maintenance of normal blood cholesterol levels.
18. Avocado Oil Rich in Mono Unsaturated Fatty Acid (MUFA) that helps to
maintain normal blood cholesterol levels.
19. Sunflower seed Oil-High Oleic Rich in Mono Unsaturated Fatty Acid (MUFA) that helps to
Acid maintain normal blood cholesterol levels.
Contains Tocopherols which are natural antioxidant.
20. Safflowerseed Oil-High Oleic Rich in Mono Unsaturated Fatty Acid (MUFA) that helps to
Acid maintain normal blood cholesterol levels.
ARUN SINGHAL, Chief Executive Officer
[ADVT.-III/4/Exty./214/2021-22]
Note.— The principal regulation were published in the Gazette of India, Extraordinary Part III, Section 4, vide
notification number F. No. 1-94/FSSAI/SP(Claims and Advertisements)/2017, dated 19th November, 2018.
Uploaded by Dte. of Printing at Government of India Press, Ring Road, Mayapuri, New Delhi-110064
and Published by the Controller of Publications, Delhi-110054.