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Date: 13th August 2026 Category: Press Release Jurisdiction: India, Central Government

Union Ministry of Health and Family Welfare Convenes Two-Day National Workshop on Anemia Mukt Bharat Abhiyaan with Participation of Over 160 Representatives from All States and UTs

Issued by Ministry of Health and Family Welfare

Read or download the official PDF of this gazette notification issued by the Ministry of Health and Family Welfare on 13th August 2026. Classified under Press Release.

Executive Summary & Key Takeaways

Executive Summary The Union Ministry of Health and Family Welfare convened a two-day National Workshop on August 12–13, 2026, in New Delhi to strengthen the implementation of the revised Anemia Mukt Bharat (AMB) Abhiyaan. The event focused on transitioning to a $7 \times 7 \times 7$ strategy and launched a new digital platform for beneficiary tracking and treatment monitoring. Key action items include fostering inter-ministerial convergence and shifting toward an evidence-based, life-course approach to address anemia.

Key Points / Main Content

Strategic Framework and Guidelines

  • Transition of Strategy: The program is moving from the previous $6 \times 6 \times 6$ framework to a strengthened $7 \times 7 \times 7$ approach, emphasizing improved consumption and compliance.
  • Comprehensive Care: Guidelines have shifted from simple prophylaxis to a holistic approach involving testing, case-based management, treatment compliance, and dietary diversity.
  • Life-Course Approach: There is a new mandate to extend supplementation and screening efforts beyond pregnancy to include younger age groups.

Digital Transformation

  • AMB Digital Platform: Launch of a new application and portal to enable beneficiary-level tracking, digital line-listing, and timely follow-up until resolution.
  • Data Analytics: The platform utilizes advanced analytics and AI to identify high-burden clusters, monitor treatment gaps, and support program reviews.
  • Integration: Emphasis on linking the AMB digital platform with existing health portals for better transparency and data management.

Operational Priorities

  • Convergence: Requirement for closer coordination between the Health Ministry and the Ministries of Education, Women and Child Development, Panchayati Raj, Youth Affairs and Sports, and Tribal Affairs.
  • Evidence-Based Management: Focus on severity-appropriate treatment, repeat testing after three months, and the use of newer iron formulations.
  • Jan Bhagidari: Strengthening community ownership and participation to move from policy to effective ground-level action.

Impact Analysis

State and Union Territory Governments Impact States are now recognized as "co-owners" of the Abhiyaan rather than just implementers, with a focus on translating local innovations into measurable national performance. Action Required Implement the revised $7 \times 7 \times 7$ framework at state, district, and facility levels; utilize the new digital portal for monitoring and corrective action.

Allied Central Ministries Impact Ministries such as Education and Women and Child Development are now integral to a multi-sectoral approach to address anemia through shared service delivery platforms. Action Required Align departmental interventions and screening efforts with AMB goals to ensure a comprehensive, converged response.

Health System Functionaries and Experts Impact A paradigm shift is required from static, compliance-focused monitoring to a dynamic system centered on testing, tracking, and resolution. Action Required Adopt evidence-based planning, ensure timely testing and cause-appropriate treatment, and conduct implementation research to improve program effectiveness.

General Public / Beneficiaries Impact Beneficiaries will receive more personalized care through digital tracking and expanded services that cover various life stages beyond pregnancy. Action Required Engage in the program through Jan Bhagidari and adopt recommended dietary diversities and iron-rich diets.

Key Entities Referenced

Anemia Mukt Bharat Abhiyaan (AMB): A flagship national program aimed at reducing the prevalence of anemia through a comprehensive life-cycle approach and multi-sectoral interventions. 7×7×7 strategy: A refined strategic framework within AMB involving seven target beneficiaries, seven interventions, and seven institutional mechanisms for effective implementation. AMB Abhiyaan Operational Guidelines: The revised policy document marking a shift toward evidence-based testing, case-based management, and digital monitoring of anemia beneficiaries. Anemia Mukt Bharat Abhiyaan Application and Portal: A newly launched digital platform designed to enable beneficiary-level tracking, treatment monitoring, and data analytics for program review. Ministry of Health and Family Welfare: The primary central ministry responsible for convening the national workshop and coordinating the nationwide rollout of the revised AMB framework.
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Ministry of Health and Family Welfare Union Ministry of Health and Family Welfare Convenes Two-Day National Workshop on Anemia Mukt Bharat Abhiyaan with Participation of Over 160 Representatives from All States and UTs Stronger Convergence Across Health Programmes and Ministries Needed to Address Anaemia Comprehensively: Smt. Punya Salila Srivastava, Union Health Secretary New Anemia Mukt Bharat Abhiyaan (AMB) Digital Platform Launched to Enable Beneficiary-Level Tracking, Treatment Monitoring and Timely Follow-up States and UTs Recognised for Strong Performance in Anemia Mukt Bharat Abhiyaan Implementation प्रव तथ: 13 AUG 2026 4:38PM by PIB Delhi Union Ministry of Health and Family Welfare convened a two-day National Workshop on Anemia Mukt Bharat Abhiyaan (AMB) on 12–13 August 2026 in New Delhi, bringing together over 160 participants from all States and Union Territories, along with representatives from the Ministries of Education; Women and Child Development; Panchayati Raj; Youth Affairs and Sports; and Tribal Affairs, as well as experts and development and implementation partners. The workshop focused on strengthening the implementation of the revised AMB Abhiyaan and translating the 7×7×7 strategy from policy into effective action on the ground across the country.The revised AMB Abhiyaan Operational Guidelines, launched by Union Minister for Health and Family Welfare Shri J.P. Nadda on 29 June 2026 during the Conference of Central Health and Family Welfare (CCHFW), mark a decisive shift in India’s approach to addressing anaemia. Moving beyond a programme focused primarily on supplementation and prophylaxis, the revised guidelines adopt a comprehensive, evidence-based approach centred on testing, case-based management, treatment compliance, consumption of a diverse and nutritious diet, and digital tracking through integrated portals for effective monitoring of beneficiaries. Addressing the workshop, Smt. Punya Salila Srivastava, Secretary, Ministry of Health and Family Welfare, called for stronger convergence across health programmes and closer coordination among ministries to address Anemia comprehensively with better-aligned interventions, screening efforts and service delivery platforms. She also flagged the need to strengthen public awareness and extend supplementation efforts beyond pregnancy to younger age groups through a life-course approach. Speaking at the Occasion, Smt. Aradhana Patnaik, Additional Secretary & Mission Director, National Health Mission, stressed the importance of effective implementation of the revised AMB Abhiyaan framework at the State, district, facility and community levels. She highlighted the transition from the earlier 6×6×6 framework to the strengthened 7×7×7 approach stressing on improving consumption and compliance to iron supplementation, strengthening beneficiary participation through Jan Bhagidari, andensuring that State-level innovations and field experiences translate into measurable improvements in programme performance. She further emphasised on digital tracking through the AMB Abhiyaan digital platforms and its linkages to existing portals. Ms. Meera Srivastava, Joint Secretary (RCH), MoHFW, underscored the need for a paradigm shift from a static, compliance-focused approach to one centred on testing, tracking and timely resolution. She emphasised greater transparency and accurate understanding of prevalence of anemia across beneficiaries, beneficiary-level digital line-listing and data management and integration with other health programmes. Dr. Rajiv Bahl, Director General, Indian Council of Medical Research, highlighted the importance of an evidence-based approach to anemia management. He stressed on the importance of evidence-based programme planning, emphasizing on timely testing, severity- and cause-appropriate treatment, repeat testing after three months, healthy iron-rich diets, newer iron formulations where appropriate, and implementation research to strengthen programme effectiveness. Dr. M. Srinivas, Member, NITI Aayog, called for a collaborative, holistic and multi-sectoral approach to anemia management. He emphasised on continued importance of micronutrients, iron and protein intake, dietary diversity and understanding underlying diseases and other clinical conditions, all of which effects the outcome of the treatment. He also highlighted the importance of stronger stakeholder engagement, improved treatment and consumption, digital convergence and the use of advanced analytics and AI approaches to identify high-burden clusters and plan targeted action.A major highlight of the workshop was the launch of the Anemia Mukt Bharat Abhiyaan Application and Portal, aimed at strengthening beneficiary-level tracking, follow-up and management of Anemia. The digital platform is intended to support tracking of beneficiaries identified through screening for monitoring of treatment and compliance, continuity of care, follow-up until resolution. It will also help identify gaps requiring intervention and generation of data for programme review and corrective action. The workshop also featured the launch of IEC materials and recognition of States/ UTs demonstrating strong performance in implementation of AMB interventions. Dedicated technical sessions covered Anemia screening and testing, digital application and data analytics, prophylaxis and deworming, compliance frameworks, and roles and responsibilities across the delivery chain. A defining feature of the second day was structured group work by State and UT teams, organised around three thematic tracks: Jan Bhagidari for community ownership, Inter-ministerial coordination, and Implementation challenges. States shared field experiences and practical innovations on each track, with consolidated learnings feeding directly into the way forward for AMB implementation nationally reinforcing the workshop's emphasis on States as co-owners of the Abhiyaan rather than only implementers of it. This was paired with technical sessions on therapeutic management, including oral and intravenous iron protocols, Jan Bhagidari and Eating Right.The workshop highlighted the need coordinated action across government departments, health-system functionaries, communities, academic and research institutions and partners at every level, to move Anemia Mukt Bharat Abhiyaan for a Swasth Viksit Bharat ***** SR HFW/ Two Day National Workshop on Anemia Mukt Bharat Abhiyaan (AMB) /13 August 2026/1 (रलीज़ आईडी: 2298947) आगंतुक पटल : 730 इस वज्ञ को इन भाषाओ ंम पढ़: Urdu , ही , Tamil

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