Union Ministry of Health and Family Welfare Convenes Two-Day National Workshop on Anemia Mukt Bharat Abhiyaan with Participation of Over 160 Representatives from All States and UTs
Read or download the official PDF of this gazette notification issued by the Ministry of Health and Family Welfare on 13th August 2026. Classified under Press Release.
Executive Summary
The Union Ministry of Health and Family Welfare convened a two-day National Workshop on August 12–13, 2026, in New Delhi to strengthen the implementation of the revised Anemia Mukt Bharat (AMB) Abhiyaan. The event focused on transitioning to a $7 \times 7 \times 7$ strategy and launched a new digital platform for beneficiary tracking and treatment monitoring. Key action items include fostering inter-ministerial convergence and shifting toward an evidence-based, life-course approach to address anemia.
Key Points / Main Content
Strategic Framework and Guidelines
Transition of Strategy: The program is moving from the previous $6 \times 6 \times 6$ framework to a strengthened $7 \times 7 \times 7$ approach, emphasizing improved consumption and compliance.
Comprehensive Care: Guidelines have shifted from simple prophylaxis to a holistic approach involving testing, case-based management, treatment compliance, and dietary diversity.
Life-Course Approach: There is a new mandate to extend supplementation and screening efforts beyond pregnancy to include younger age groups.
Digital Transformation
AMB Digital Platform: Launch of a new application and portal to enable beneficiary-level tracking, digital line-listing, and timely follow-up until resolution.
Data Analytics: The platform utilizes advanced analytics and AI to identify high-burden clusters, monitor treatment gaps, and support program reviews.
Integration: Emphasis on linking the AMB digital platform with existing health portals for better transparency and data management.
Operational Priorities
Convergence: Requirement for closer coordination between the Health Ministry and the Ministries of Education, Women and Child Development, Panchayati Raj, Youth Affairs and Sports, and Tribal Affairs.
Evidence-Based Management: Focus on severity-appropriate treatment, repeat testing after three months, and the use of newer iron formulations.
Jan Bhagidari: Strengthening community ownership and participation to move from policy to effective ground-level action.
Impact Analysis
State and Union Territory GovernmentsImpact
States are now recognized as "co-owners" of the Abhiyaan rather than just implementers, with a focus on translating local innovations into measurable national performance.
Action Required
Implement the revised $7 \times 7 \times 7$ framework at state, district, and facility levels; utilize the new digital portal for monitoring and corrective action.
Allied Central MinistriesImpact
Ministries such as Education and Women and Child Development are now integral to a multi-sectoral approach to address anemia through shared service delivery platforms.
Action Required
Align departmental interventions and screening efforts with AMB goals to ensure a comprehensive, converged response.
Health System Functionaries and ExpertsImpact
A paradigm shift is required from static, compliance-focused monitoring to a dynamic system centered on testing, tracking, and resolution.
Action Required
Adopt evidence-based planning, ensure timely testing and cause-appropriate treatment, and conduct implementation research to improve program effectiveness.
General Public / BeneficiariesImpact
Beneficiaries will receive more personalized care through digital tracking and expanded services that cover various life stages beyond pregnancy.
Action Required
Engage in the program through Jan Bhagidari and adopt recommended dietary diversities and iron-rich diets.
Key Entities Referenced
Anemia Mukt Bharat Abhiyaan (AMB): A flagship national program aimed at reducing the prevalence of anemia through a comprehensive life-cycle approach and multi-sectoral interventions.
7×7×7 strategy: A refined strategic framework within AMB involving seven target beneficiaries, seven interventions, and seven institutional mechanisms for effective implementation.
AMB Abhiyaan Operational Guidelines: The revised policy document marking a shift toward evidence-based testing, case-based management, and digital monitoring of anemia beneficiaries.
Anemia Mukt Bharat Abhiyaan Application and Portal: A newly launched digital platform designed to enable beneficiary-level tracking, treatment monitoring, and data analytics for program review.
Ministry of Health and Family Welfare: The primary central ministry responsible for convening the national workshop and coordinating the nationwide rollout of the revised AMB framework.
Ministry of Health and Family Welfare
Union Ministry of Health and Family Welfare
Convenes Two-Day National Workshop on
Anemia Mukt Bharat Abhiyaan with Participation
of Over 160 Representatives from All States and
UTs
Stronger Convergence Across Health Programmes and
Ministries Needed to Address Anaemia Comprehensively:
Smt. Punya Salila Srivastava, Union Health Secretary
New Anemia Mukt Bharat Abhiyaan (AMB) Digital Platform
Launched to Enable Beneficiary-Level Tracking, Treatment
Monitoring and Timely Follow-up
States and UTs Recognised for Strong Performance in
Anemia Mukt Bharat Abhiyaan Implementation
प्रव तथ: 13 AUG 2026 4:38PM by PIB Delhi
Union Ministry of Health and Family Welfare convened a two-day National Workshop on Anemia Mukt
Bharat Abhiyaan (AMB) on 12–13 August 2026 in New Delhi, bringing together over 160 participants
from all States and Union Territories, along with representatives from the Ministries of Education; Women
and Child Development; Panchayati Raj; Youth Affairs and Sports; and Tribal Affairs, as well as experts
and development and implementation partners. The workshop focused on strengthening the
implementation of the revised AMB Abhiyaan and translating the 7×7×7 strategy from policy into
effective action on the ground across the country.The revised AMB Abhiyaan Operational Guidelines, launched by Union Minister for Health and Family
Welfare Shri J.P. Nadda on 29 June 2026 during the Conference of Central Health and Family Welfare
(CCHFW), mark a decisive shift in India’s approach to addressing anaemia. Moving beyond a programme
focused primarily on supplementation and prophylaxis, the revised guidelines adopt a comprehensive,
evidence-based approach centred on testing, case-based management, treatment compliance, consumption
of a diverse and nutritious diet, and digital tracking through integrated portals for effective monitoring of
beneficiaries.
Addressing the workshop, Smt. Punya Salila Srivastava, Secretary, Ministry of Health and Family
Welfare, called for stronger convergence across health programmes and closer coordination among
ministries to address Anemia comprehensively with better-aligned interventions, screening efforts and
service delivery platforms. She also flagged the need to strengthen public awareness and extend
supplementation efforts beyond pregnancy to younger age groups through a life-course approach.
Speaking at the Occasion, Smt. Aradhana Patnaik, Additional Secretary & Mission Director, National
Health Mission, stressed the importance of effective implementation of the revised AMB Abhiyaan
framework at the State, district, facility and community levels. She highlighted the transition from the
earlier 6×6×6 framework to the strengthened 7×7×7 approach stressing on improving consumption and
compliance to iron supplementation, strengthening beneficiary participation through Jan Bhagidari, andensuring that State-level innovations and field experiences translate into measurable improvements in
programme performance. She further emphasised on digital tracking through the AMB Abhiyaan digital
platforms and its linkages to existing portals.
Ms. Meera Srivastava, Joint Secretary (RCH), MoHFW, underscored the need for a paradigm shift from a
static, compliance-focused approach to one centred on testing, tracking and timely resolution. She
emphasised greater transparency and accurate understanding of prevalence of anemia across beneficiaries,
beneficiary-level digital line-listing and data management and integration with other health programmes.
Dr. Rajiv Bahl, Director General, Indian Council of Medical Research, highlighted the importance of an
evidence-based approach to anemia management. He stressed on the importance of evidence-based
programme planning, emphasizing on timely testing, severity- and cause-appropriate treatment, repeat
testing after three months, healthy iron-rich diets, newer iron formulations where appropriate, and
implementation research to strengthen programme effectiveness.
Dr. M. Srinivas, Member, NITI Aayog, called for a collaborative, holistic and multi-sectoral approach to
anemia management. He emphasised on continued importance of micronutrients, iron and protein intake,
dietary diversity and understanding underlying diseases and other clinical conditions, all of which effects
the outcome of the treatment. He also highlighted the importance of stronger stakeholder engagement,
improved treatment and consumption, digital convergence and the use of advanced analytics and AI
approaches to identify high-burden clusters and plan targeted action.A major highlight of the workshop was the launch of the Anemia Mukt Bharat Abhiyaan Application and
Portal, aimed at strengthening beneficiary-level tracking, follow-up and management of Anemia. The
digital platform is intended to support tracking of beneficiaries identified through screening for monitoring
of treatment and compliance, continuity of care, follow-up until resolution. It will also help identify gaps
requiring intervention and generation of data for programme review and corrective action.
The workshop also featured the launch of IEC materials and recognition of States/ UTs demonstrating
strong performance in implementation of AMB interventions. Dedicated technical sessions covered
Anemia screening and testing, digital application and data analytics, prophylaxis and deworming,
compliance frameworks, and roles and responsibilities across the delivery chain.
A defining feature of the second day was structured group work by State and UT teams, organised around
three thematic tracks: Jan Bhagidari for community ownership, Inter-ministerial coordination, and
Implementation challenges. States shared field experiences and practical innovations on each track, with
consolidated learnings feeding directly into the way forward for AMB implementation nationally
reinforcing the workshop's emphasis on States as co-owners of the Abhiyaan rather than only
implementers of it. This was paired with technical sessions on therapeutic management, including oral and
intravenous iron protocols, Jan Bhagidari and Eating Right.The workshop highlighted the need coordinated action across government departments, health-system
functionaries, communities, academic and research institutions and partners at every level, to move
Anemia Mukt Bharat Abhiyaan for a Swasth Viksit Bharat
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SR
HFW/ Two Day National Workshop on Anemia Mukt Bharat Abhiyaan (AMB) /13 August 2026/1
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