See Full Document Text
GOVERNMENT OF INDIA
MINISTRY OF MINORITY AFFAIRS
LOK SABHA
STARRED QUESTION NO. *257
ANSWERED ON 05.08.2026
STATUS OF TRADITIONAL ARTISAN LIVELIHOODS AMONG MINORITY
COMMUNITIES
*257. SHRI UMMEDA RAM BENIWAL:
Will the Minister of MINORITY AFFAIRS be pleased to state:
(a) whether any assessment has been undertaken regarding the status of traditional artisan
livelihoods among minority communities engaged in crafts and other traditional occupations
and if so, the details thereof;
(b) whether any schemes or programmes are being implemented for preservation, promotion
and market access of products produced by such artisan communities and if so, the details
thereof;
(c) whether any challenges relating to declining incomes, market access and continuity of
traditional skills among such communities have been identified and if so, the details thereof;
and
(d) the measures taken by the Government to promote sustainable livelihoods and
preservation of traditional artisan skills among minority communities including those residing
in Barmer district of Rajasthan?
ANSWER
MINISTER OF MINORITY AFFAIRS
(SHRI KIREN RIJIJU)
(a) to (d) A Statement is laid on the table of the House.STATEMENT REFERRED TO IN REPLY TO PARTS (A) TO (D) OF LOK SABHA
STARRED QUESTION NO. 257 TO BE ANSWERED ON 05.08.2026 ASKED BY
HON’BLE MEMBER OF PARLIAMENT SHRI UMMEDA RAM BENIWAL
REGARDING “STATUS OF TRADITIONAL ARTISANS LIVELIHOODS AMONG
MINORITY COMMUNITIES”.
(a) The Ministry of Minority Affairs had conducted the impact assessment of the erstwhile
Upgrading the Skills and Training in Traditional Arts/Crafts for Development (USTTAD)
Scheme in 2015-16 through Management Development Institute (MDI). The evaluation
examined the implementation and outcomes of the scheme and recommended, inter alia,
spreading wider awareness of scheme through social media and mobile outreach, strengthening
the capacity of master artisans, improving training quality through local-language and digital
content, promoting entrepreneurship, Self-Help Groups (SHGs), bank linkages and market
access, creation of a Project Management Unit (PMU) for better coordination and monitoring,
periodic skill-gap assessments, enhancing opportunities for marketing and credit linkages.
USTTAD scheme subsequently merged into the Pradhan Mantri Virasat Ka Samvardhan
(PM VIKAS) Scheme in 2021-22.
(b) Under the Traditional Skilling component of the PM VIKAS Scheme, interventions
are undertaken to preserve and promote traditional arts and crafts while enhancing livelihood
opportunities for artisans belonging to the six notified minority communities. For promotion
and market access, the Ministry had organized artisan marketing events like Hunar Haat, which
has been rechristened as 'Lok Samvardhan Parv' under PM VIKAS scheme. These events
provide artisans and culinary experts from minority communities a platform to exhibit and sell
their handicrafts, handloom products, indigenous products and traditional cuisines, besides
facilitating buyer-seller interaction and market linkages. So far, 41 Hunar Haat and 6 Lok
Samvardhan Parv have been organized at various locations across the country.
(c) to (d) The challenges faced by traditional artisans include limited market access,
competition from mass-produced products, inadequate access to credit, changing consumer
preferences and declining interest among younger generations in pursuing traditional
occupations. The PM VIKAS scheme focus on skill upgradation, entrepreneurship
development, design and technology support, market linkages, branding, exhibitions, and
digital marketing. The scheme also promotes capacity building, institutional support, and
enhanced livelihood opportunities for artisans and craftsmen. These interventions aim to
preserve traditional arts and crafts while improving their economic viability and ensuring
sustainable livelihoods for the artisan communities.
Government has taken several measures, including capacity building and marketing
support to promote sustainable livelihoods and preserve traditional artisan skills among
minority communities across the country, including those residing in Barmer district of
Rajasthan, where 390 artisans were trained in under USTTAD Scheme.
*****