Parliament Question: MSME TEAM Initiative

GOVERNMENT OF INDIA MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES LOK SABHA UNSTARRED QUESTION No. 2218 TO BE ANSWERED ON 12.02.2026 MSME TEAM INITIATIVE 2218. SHRI B K PARTHASARATHI: Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state: (a) the number of Micro, Small and Medium Enterprises (MSME) sellers onboarded under the MSME Trade Enablement and Marketing (TEAM) initiative since its inception, year and State-wise; (b) the details regarding the key activities promoted under the initiative such as digital onboarding, market linkage support, capacity-building, branding, logistics enablement and access to e- commerce/Open Network for Digital Commerce (ONDC) platforms; (c) the outcomes achieved through the initiative in terms of increase in sales, market access, customer base and geographic reach of MSME sellers, year and State-wise; (d) the number of MSMEs that have reported sustained or repeat sales after onboarding under the initiative, State-wise; (e) whether the Government has conducted any impact assessment or evaluation study to measure the effectiveness of MSME TEAM in improving the commercial performance of MSMEs; and (f) if so, the key findings thereof and if not, the reasons therefor? ANSWER MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SUSHRI SHOBHA KARANDLAJE) (a): Micro, Small and Medium Enterprises (MSME) sellers onboarded under the MSME Trade Enablement and Marketing (TEAM) initiative since inception year and state-wise is provided in Annexure-A. (b): The TEAM Initiative promotes a wide spectrum of activities designed to digitally enable Micro, Small Enterprises (MSEs) and strengthen their participation in e-commerce through the Open Network for Digital Commerce (ONDC). It begins with digital onboarding, where MSEs register on the TEAM portal and are supported in creating ONDC-compliant digital catalogues through empanelled Seller Network Participants, enabling seamless access to the open, interoperable ONDC ecosystem and its benefits such as increased visibility, wider market reach, and reduced cost of doing business. Through ONDC’s decentralized framework, MSEs can tap into multiple buyer apps, enhanced market linkages, and transparent digital transactions, significantly improving their competitiveness in the digital marketplace. To strengthen MSE readiness, the initiative conducts capacity-building workshops across the country, combining awareness sessions, live demonstrations, and on-the-spot registration support, ensuring more MSMEs can join and benefit from the network efficiently. Further, logistics enablement is provided via transportation subsidies that reduce early fulfilment costs for MSEs as they begin receiving orders on ONDC, easing their transition into e-commerce operations. Complemented by demand generation, digital marketing, and market linkage support, the initiative ensures that MSEs not only join the digital ecosystem but also sustain and grow within it, unlocking the full benefits of e-commerce participation.: 2 : (c) & (d): MSME TEAM Initiative scheme is aimed at driving business growth outcomes for MSMEs, primarily measured through number of transactions (number of sales) undertaken by MSME. Majority of MSMEs under the TEAM scheme have been onboarding within the current year (2025-26) (Till 09th February 2026). The Sate-wise number of transactions (number of sales) undertaken by MSME in TEAM Initiatives is provided in Annexure-B. (e) & (f): The MSME TEAM Initiative is a sub-scheme of the scheme ‘Raising and Accelerating MSME Performance’ (RAMP) Programme. RAMP programme has an in-built robust Monitoring & Evaluation (M&E) framework, wherein impact assessment is continuously done with respect to progress. ****Annexure-A MSME sellers onboarded under the MSME TEAM initiative across States/UTs States/UTs Registered on TEAM On-boarded on ONDC Portal through TEAM 2025-26 2024-25 2025-26 2024-25 upto (Inception upto (Inception 09.02.2026 year) 09.02.2026 year) Andaman and Nicobar Islands 2 Andhra Pradesh 140 12 49 Arunachal Pradesh 9 5 Assam 137 7 52 Bihar 265 11 70 1 Chandigarh 16 1 2 Chhattisgarh 68 23 Delhi 568 51 319 6 Goa 84 1 6 Gujarat 476 103 183 Haryana 209 19 75 1 Himachal Pradesh 992 5 14 1 Jammu and Kashmir 68 3 24 Jharkhand 92 21 39 4 Karnataka 473 54 205 2 Kerala 165 34 79 10 Ladakh 2 Madhya Pradesh 236 36 106 3 Maharashtra 1481 262 733 14 Manipur 29 5 8 1 Meghalaya 58 44 Mizoram 4 1 Nagaland 387 1 18 Odisha 179 2 59 Puducherry 18 3 4 Punjab 156 9 42 2 Rajasthan 308 37 92 3 Sikkim 5 1 Tamil Nadu 590 72 186 7 Telangana 255 14 82 The Dadra and Nagar Haveli and 2 Daman and Diu Tripura 13 5 Uttar Pradesh 887 55 435 6 Uttarakhand 99 22 60 West Bengal 341 12 106 2 Total : 8814 852 3127 63Annexure- B Number of transactions (number of sales) undertaken by MSME in TEAM Initiatives Seller State Transactions (Till Till 30.01.2025 30.01.2026) Andhra Pradesh 12 2 Assam 104 104 Bihar 120 2 Chandigarh 2 2 Chhattisgarh 6315 46 Delhi 30548 19 Gujarat 1974 21 Haryana 7156 9 Himachal Pradesh 8 3 Jammu & Kashmir 20 Jharkhand 12 Karnataka 4722 5 Kerala 19 33 Madhya Pradesh 756 8 Maharashtra 3307 21 Manipur 2 1 Odisha 9 Pondicherry 16 Punjab 137 6 Rajasthan 62 11 Tamil Nadu 69 35 Telangana 40 Uttar Pradesh 44616 20 Uttarakhand 4 West Bengal 114 3 Grand Total 100,144 351